iWorld
“At SociallKnot, we understand that every client is unique, with distinct needs and goals”: Shweta Tanwar Mukherjee
Mumbai: Engaging content is essential for capturing and retaining audience attention. SociallKnot crafts interactive content strategies that resonate with the target demographic, driving meaningful interactions and conversations.
The agency specializes in offering a wide range of services customized to meet each client’s unique vision and goals.
In today’s fragmented media landscape, maintaining consistent messaging across various channels is paramount. By synchronizing efforts across social media, traditional media, and other touchpoints, the agency ensures a unified brand experience that resonates with consumers wherever they may be.
Indiantelevision.com reached out to SociallKnot’s partner/head – social media, content & PR Shweta Tanwar Mukherjee, where she briefed upon the agency’s roles in creating strategies for content and more…
Edited excerpts
On SociallKnot setting apart from other agencies in the industry
At SociallKnot, we pride ourselves on being an Integrated Marketing & Social Media Agency based in Gurgaon. What sets us apart is our relentless dedication to tying together the challenges hindering your business growth and crafting the perfect knot of Experiential Marketing, Content, and Strategy. Our mission is to deliver top-tier marketing solutions to businesses of any size, organisation, or cause. We specialise in providing timely and scalable solutions for your marketing challenges, enhancing your brand value along the way.
On SociallKnot’s approach to integrated marketing and social media strategies helping businesses overcome their growth challenges
Our approach at SociallKnot towards integrated marketing and social media strategies is rooted in understanding and addressing the unique growth challenges faced by businesses. We combine creative experiential marketing solutions, concept-based events, and pragmatic Go-To-Market strategies to empower brands to reach their full potential.
On some examples of successful experiential marketing campaigns or events that SociallKnot has executed in the past
Ans. Over the years, SociallKnot has executed numerous successful experiential marketing campaigns and events. From immersive brand experiences to engaging activations, we’ve helped our clients leave a lasting impact on their target audience. Our focus remains on creating memorable experiences that resonate with consumers and drive brand affinity.
On SociallKnot ensuring that its marketing solutions are tailored to the specific needs and goals of each client
Ans. At SociallKnot, we understand that every client is unique, with distinct needs and goals. That’s why we ensure that our marketing solutions are tailored precisely to meet those specific requirements. We take the time to thoroughly understand your business objectives, target audience, and market dynamics, allowing us to develop customized strategies that deliver tangible results.
On SociallKnot aiming to boost brand visibility and integrity for its clients, and what metrics do you use to measure success
Our primary goal at SociallKnot is to boost brand visibility and integrity for our clients through innovative marketing strategies. We achieve this by developing insightful, creative, and unique ideas that effectively convey your brand message. Additionally, we curate quality content that resonates with your audience and adopts your brand voice, ensuring consistency across all channels. To measure success, we utilize a range of metrics, including brand awareness, engagement rates, lead generation, and ultimately, ROI.
Last one, we will also work very diligently on receiving feedback from the clients from our target audience when we do an event so we understand if we are doing it in a particular market or an area we do you know do a little bit in terms of research R & D and generate some data through sampling and all okay how was the event received by the audience if it’s an activity in some specific area so we do a post activity survey kind of a thing you know to understand what surveys they do to gather feedback on R&D efforts and digital feedback forms. Our focus is not solely on social media metrics like leads and engagement, but also on on-ground activities. We use feedback to enhance our learnings.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
