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Asianet switches from GlobeCast to Dish in US; adds a new channel to US bouquet
BENGALURU: Dish, a leading pay-TV provider in the US announced the launch of Asianet, Asianet Plus, Asianet News and Asianet Movies to its lineup. Additionally, Dish‘s broadcast of Asianet Movies marks the US premiere of the Malayalam film channel. Earlier, three of Asianet‘s channels were available in the US on the France Telcom subsidiary GlobeCast.
Industry sources reveal that Asianet‘s agreement with GlobeCast ends on June 30 and the association will be terminated. “Dish is a one stop shop for the Indian, no, Asian diaspora. Be it Vijay TV or the Star Network channels, or other bigwigs of Indian television broadcasting like the channels of Zee or Sony, all are on Dish, so it makes sense for Asianet to be on the Dish platform. It‘s a win-win situation for all,” explained the source about Asianet‘s shift.
Asianet Communications MD K. Madhavan statement in a press release seems to endorse this fact, “When Asianet entered the US market in 2003, our overarching goal was to expand the presence of our special programming. Partnering with Dish to launch the Asianet channels allows us to realize this dream of providing yet another incredible addition to the lineup of Malayalam content in the United States”.
“We are pleased to exclusively offer this programming on satellite and proud to debut Asianet Movies for the first time in the U.S. Dish has long offered an impressive South Asian channel lineup, and we are dedicated to the consistent pursuit of the best news and entertainment tailored to a variety of language groups,” said Dish director of international programming Sruta Vootukuru.
As the US leader in international programming with more than 280 ethnic channels in 29 languages, Dish is the exclusive satellite pay-TV platform to offer this leading Malayalam-language content.
The Malayalam Asianet programming package is now available to customers for $24.99 per month. Effective June 20, all Malayalam: Mega Pack or Surya a la carte customers will be eligible to subscribe to Asianet as an add-on package for a monthly price of $15.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
