eNews
Asianet News Digital achieves 110 per cent YoY audience growth
Mumbai: Asianetnews.com has reported 110 per cent audience growth in FY’24 as per the latest ComScore report for digital news publishers. This positions the brand as the leader in audience growth rate among its peers.
Asianetnews.com, a brand owned by Asianxt Digital Technologies operates in 8 languages namely Malayalam, Kannada, Tamil, Telugu, Hindi, English, Bangla and the recently launched Marathi edition. This audience growth firmly establishes its position as one of India’s leading digital news publishers. Additionally, the growth in monthly active users was accompanied by an 80 per cent increase in Page Views, the second highest in the category.
Highlighting the efforts that went behind the achievement, Samarth Sharma, chief operating officer, commented “We have made huge strides from being a dominant regional player to a leading National digital media organisation and this is proven by our phenomenal YoY growth story. Big thanks and credit to all our team members and partners to deliver such phenomenal results in the most efficient manner, especially considering several challenges arising due to multiple updates in search algorithms, market conditions and other factors.”
Congratulating the team for this achievement, Neeraj Kohli, chief executive officer, added, “We mark another season of success in our Digital Business, which is a testament to our unwavering commitment to innovation and adaptation. Our sustained success underscores our commitment to meeting the evolving needs of our growing Pan-India audience and solidifying our position as leading digital publisher. This remarkable growth reinforces our relentless pursuit of excellence and our ability to stay ahead in a dynamic digital landscape”.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
