Kids
Asianet gears up for summer season with new initiatives
MUMBAI: Asianet Communications has announced a slew of new initiatives for its main channel Asianet and the youth channel Asianet Plus. These include prime time soaps, sitcoms and talent hunts.
Asianet will unveil a sitcom Sanmamasullavarkku Samadhanam, starting 24 April. The serial will run Monday through Friday at 10 pm. Directed by K V Sasikumar, the serial features Suraj Venjaramood, Mayamaushmi and Narayanankutty in title roles.
In the comedy genre, Asianet has already launched a talent hunt show Minnum Thaaram (Shining Star) for Sundays at 8:30 pm. Anchored by popular film actor Jagadish, the one hour show is the search for the best of comedy talent in Malayalam. The channel is also bringing the popular cartoon serial Turtle Island to Malayalam for the first time. The show will attempt to lure the kids on Sundays at 9:35 am.
A wide ranges of programmes are being launched in Asianet Plus to keep viewers glued to the television during the summer holidays. The half hour show Crazy TV is hosted and woven together by the popular comedy talents Sabumon, Prajod and Joy. The show will have three primary segments in Crazy Records, Funny Games and Sukumaran Reporting. There will be assorted segments by Joy in a pantomime where he is this innocent man who goes about doing things in his simple way but unknowingly set off a chain of accidents and other funny consequences.
Romance and humour are the two themes of film feast that will feature clippings from Malayalam films. The five minute programme Reel News is targeted at ardent film buffs who want to be in tune with all the latest gossip and happenings in mollywood.
Another show Screen Test is a acting talent hunt programme, as the name suggests. The winners will get a chance to act in a serial produced by Asianet Plus.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
