DTH
Arqiva scales up Eutelsat satellite capacity for DTH broadcasting
MUMBAI: UK based communications infrastructure and media services company Arqiva has signed a multi-year deal with Eutelsat Communications for a 14th transponder at the 28° East video neighbourhood, to serve the UK DTH (direct-to-home) broadcasting market.
Arqiva’s portfolio of capacity at the UK’s premium neighbourhood, combined with encryption, multiplexing and uplinking services, positions it as a key partner for channels seeking to engage with Sky and Freesat homes. The additional capacity will expand Arqiva’s extensive digital multiplex offering and broaden the options available to its existing and future customer base.
Arqiva managing director for satellite and media David Crawford said, “Arqiva’s multi-year agreement with Eutelsat not only supports our continued growth in the satellite market, but it also confirms our long-term commitment to our customers, and to delivering them service excellence at great value.”
Eutelsat chief commercial and development officer Michel Azibert added, “We are proud to meet the exact requirements of the largest satellite and media service provider in the UK. The Arqiva team has its finger on the pulse of broadcasting in the UK and we are delighted that our satellite capacity forms an integral part of their response to customers.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
