I&B Ministry
Around Rs seven lakh spent on DD India in 2015-16: Rathore
NEW DELHI: While saying that no deadline had been fixed for restructuring Prasar Bharati, Minister of State for Information and Broadcasting Minister Rajyavardhan Rathore said Rs 6.46 lakh was allotted in the year 2015-16 for programming of DD India which was used for normal production activities.
He told the Rajya Sabha today that no fund was allotted specifically for re-launching of DD-India and so no expenditure was incurred on this account.
He said DD India was launched on 14 March 1995. It was initially known as DD World and renamed as DD India in 2000. The channel reaches 38 countries at present.
He said the affairs of Prasar Bharati are conducted under the provisions of Prasar Bharati Act 1990 which essentially aims to confer autonomy upon the organization.
Adequate provision has been made in the Act itself to make Prasar Bharati accountable. Prasar Bharati is accountable to the Parliament through its various Committees and laying of its annual accounts and annual reports as also through various questions raised in the Parliament.
The Prasar Bharati Board, apart from Chairman and three whole time members, comprises of six part time members and other ex-officio members and the Board is empowered to take all decisions as per provision of Prasar Bharati Act 1990.
I&B Ministry
Akashvani opens airwaves to creative talents with fresh programme proposals
India’s public broadcaster invites creators to pitch new audio content for 2026
NEW DELHI: India’s iconic public service broadcaster, Akashvani, is tuning into a new frequency of creativity. In a move to spruce up its audio offerings, Prasar Bharati has officially invited independent producers, production houses, and content creators to pitch fresh programme proposals for the national network.
The Notice Inviting Programme Proposals (NIPP) aims to diversify the broadcaster’s “programme bouquet” by sourcing high-quality, innovative audio content from external experts. Whether you are a storyteller or a music maestro, the airwaves are officially open for business.
Akashvani is looking for a variety of audio flavours to keep listeners hooked. The wish list includes:
Radio dramas and plays: Engaging series that bring stories to life.
Audio features: Documentaries and innovative audio formats.
Digital-first content: Podcasts and modern storytelling series.
Music and knowledge: Classical, folk, and light music, alongside quiz competitions.
The programmes, which can be in Hindi, English, or various regional languages , must be delivered in “bite-sized” episodes of either 14 or 28 minutes.
Creators can choose from three distinct partnership models:
Revenue sharing mode (RSM): A collaborative approach where production costs are borne by the creator, and advertising revenue is split. If the producer handles the marketing, they keep a 70% share; if Akashvani takes the lead, the producer receives 65%.
Sponsored mode: Perfect for those with their own brand backing. Producers pay a fee and receive free commercial time to promote their sponsors.
Gratis mode: For creators looking to reach a massive audience without financial exchange.
Don’t reach for the microphone just yet. All proposals will be grilled by an Evaluation Committee based on a strict 100 point scoring matrix. Judges will be looking at creative treatment, script quality, sound design, and the “commercial potential” of the idea. Only those scoring 75 marks or higher will make the cut.
Once an agreement is signed with the Prasar Bharati head of programme , successful applicants must maintain a healthy “episode bank” to ensure the show goes on without a hitch.
Hopefuls have until 31 May 2026 to submit their ideas. Proposals should be sent via email to the respective Nodal Office or Cluster Head. All content must strictly adhere to the AIR Broadcast Code and the Commercial Advertising Code of All India Radio.
This initiative marks a significant step for Prasar Bharati as it seeks to blend traditional broadcasting with modern, regional, and innovative audio trends. For those with a story to tell or a song to share, it is time to give the public a reason to listen.
