Hindi
Arfi Lamba the ‘Fugly’ boy bags an international project with Akon and Lady Gaga
MUMBAI: The Fugly boy Arfi Lamba is on cloud nine these days, reason being he has been offered an international film with Akon and Lady Gaga. The name of the film is The Key Project and it is directed by Will’o (Pantheras Films).
Will ‘O, has directed many television productions and commercials. He has been in the business for over 14 years and has seen and experienced all aspects of film production. His last project was the feature film The Million Dollar Date starring Tom Sizemore.
Lamba will be the only Indian in the film. Clarifies Arfi, “Yes, I have been offered the key project though right now it’s too early to reveal any further details. I am really excited about the project.”
“I am really excited to work with Akon and Lady Gaga. Lady gaga is doing a small but very important role in the film,” he adds.
The Key Project is a film about real experiences that successful people have gone through to get to where they are today. Will ‘O states, “Success means a lot of different things, from health, finances, and many others… we want to capture the different stories from celebrities to teachers, to show the power of never giving up.”
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
