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AR Rahman unveils Headhunting to Beatboxing at 77th Cannes Film Festival
Mumbai: The Bharat Pavilion at the 77th Cannes Film Festival witnessed a momentous occasion as Academy Award-winning composer AR Rahman unveiled the first look and teaser of his latest venture, a groundbreaking feature documentary titled “Headhunting to Beatboxing” directed by Rohit Gupta.
The unveiling took place at the Bharat Pavilion at the 77th Cannes Film Festival, marking a proud moment for Indian cinema on the global stage.
Present at the launch at the Bharat Pavilion in Cannes were Academy Award winner and Padma Bhushan recipient AR Rahman, director Rohit Gupta, Executive Producer Abu Metha (Advisor to the Chief Minister, Government of Nagaland) and Executive Producer Theja Meru (Chairman TaFMA, Government of Nagaland) in addition to the other guests and dignitaries present.
Headhunting to beatboxing directed by Rohit Gupta and Produced by AR Rahman explores the fascinating journey of rhythm and sound, tracing the evolution of music across cultures, tribes and generations. From the ancient traditions of headhunting tribes to the musical renaissance in the state, the documentary promises to take audiences on an immersive and enlightening musical anthropological odyssey.
“Music has this transformative power to change society and to connect and bring relevance to existence. ‘Headhunting to Beatboxing’ is a celebration of this universal rhythm that unites humanity in its diverse expressions. We look forward to the start of its film festival journey and what better than Cannes which celebrates cinema to make the first announcement on the film” said AR Rahman, expressing his enthusiasm.
“The germ of the idea came up when AR Rahman visited Nagaland to be part of the legendary Hornbill Festival. We knew we had to be part of it. The film is a collaboration of many creative minds, especially the TaFMA and masterfully captured by director Rohit Gupta. The real heroes are the musicians of Nagaland, who tell stories that go back to times immemorial and their music exemplifies the ambition of our youth.” said Nagaland advisor to the chief minister Abu Metha.
“Five years in the making, the journey of this film has been a sort of metamorphosis for me. The rich and vibrant music today, transcending the scars of the past is something that truly blew me away during the making. I am excited to see audiences witness our hard work and the magic that exists in the music of Nagaland” added director Rohit Gupta.
The film marks multiple award winner, Rahman’s second major foray into filmmaking as a producer, with his earlier production ’99 Songs’ which premiered at the Busan International Film Festival. His vision behind the project stems from a desire to celebrate the universal language of music and its transformative power to transcend boundaries.
“Headhunting to beatboxing” has been directed by Rohit Gupta and produced by AR Rahman, with Abu Metha, Adam J. Greig, Theja Meru, Rohit Gupta, Sheila Houlahan and Rohhit Daas serving as executive producers.
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PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
