eNews
AR Rahman faces legal trouble over Le Musk copyright issues
Mumbai: Koshayojan Services Ltd and MAI Labs LLC, entities under the MAI Group, known for their cutting-edge innovations in immersive experiences, have initiated legal proceedings against acclaimed music composer, A.R Rahman, along with other entities such as Positron, LLC, Intel Corporation, and The Feelies Ltd who were involved in the production of a short cinematic sensory experience film titled ‘Le Musk’.
‘Le Musk’ purportedly incorporates elements strikingly reminiscent of MAI Group’s pioneering technology, raising significant questions about intellectual property rights and creative ownership in the entertainment industry. Produced and directed by AR Rahman, it is a 37-minute cinematic sensory experience. The virtual reality piece is a one-of-a-kind sensory experience using scents and haptics.
The MAI group has enlisted the expertise of top law firm, Luthra and Luthra Law Office India, to spearhead legal action against the unauthorized utilization of their revolutionary sensory-driven technology which seamlessly integrates all five human senses into immersive content interactions, transcending the conventional boundaries of sensory experiences.
The entities under MAI Group plan to sue him against “unauthorized utilization of their revolutionary sensory-driven technology.” The group claimed to have a technology that can integrate all human senses and create a transcendental immersive experience for all its users.
With MAI Group’s portfolio of six cutting-edge patents, they redefine the boundaries of sensory experiences. Their patented inventions provide a novel approach to creating a unified content system that integrates all five human senses – sight, sound, smell, taste, and touch – into a single or multiple devices. By delivering a comprehensive and immersive five-sense content interaction, in which parts of the content interaction system are integrated into a piece of smart furniture, MAI Group’s innovative system is set to revolutionize the way users perceive and interact with content in its unique way.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
