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Apple join hands with Eros Now for content distribution

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MUMBAI: Apple Inc has announced a distribution partnership with over-the-top (OTT) streaming platform, Eros Now– owned by Eros International Plc.

The Cupertino-headquartered firm, which launched its new Apple TV Plus services on Monday, will showcase Eros Now content on various devices, including iPhones, iPads, Macs and Apple TV.

Eros International chairman Kishore Lulla said, “Apple has a mammoth distribution network and is looking to consolidate its content play. This is a win-win situation for both of us."

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As part of the deal, Eros Now will be available across Apple devices and users can subscribe as part of bundled as well as a-la-carte service. Also, it is looking at an RPU (revenue per user) of $1-4 per month from countries such as Saudi Arabia, UAE, Africa, Indonesia, Malaysia, Thailand, Europe, Canada, and the US.

The deal will also help to get the benefit of a share in the subscription revenues. “While monetisation will evolve over time, we expect average revenue per user (ARPU) between $1 and $4 depending on market and plans,” Lulla said. 

Eros Now has also made a recent investment of $70 million over 50 shows for Eros Now Quickie, which features short, on-the-go, snackable content. 

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In the past, the OTT platform has partnered with several companies such as Virgin Media and netgem.tv for global distribution. 

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iWorld

Meta plans 8,000 layoffs in new AI-led restructuring wave

First phase from May 20 may cut 10 per cent workforce amid AI pivot.

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MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.

And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.

The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.

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The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.

For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.

That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.

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