iWorld
Applause Entertainment appoints Ashok Cherian as head of marketing and revenue
MUMBAI: Applause Entertainment, the Sameer Nair-led content studio from the Aditya Birla Group, has announced the appointment of Ashok A Cherian as their head of marketing and revenue. At Applause Entertainment, Ashok will lead integrated marketing and brand building and drive revenue for the brand.
Cherian joins Applause to help tap into the enormous opportunity of a potentially 500 million strong mobile-internet-smartphone consumer base that is looking for binge worthy, local, premium populist content.
He has over 19 years of rich and varied experience across print, television, consulting and retail. Prior to Applause, Cherian was the CMO at SMAAASH Entertainment for four years, where he was part of the core team that helped expand the company and its revenues, by rapidly multiplying to 27 units across India and one at the Mall Of America, the largest mall in the USA. He also helped grow the brand swiftly via effective digital marketing and leveraging of brand ambassadors Sachin Tendulkar and Virat Kohli.
Cherian’s repertoire of work comprises of: a seven year stint at MTV India, which also included three seasons of marketing, monetizing and “picking” Roadies as a judge/casting-director on the hit show MTV Roadies; followed by the launches of UTV Broadcasting’s Bindass channels (now Disney); award winning integrated marketing of the first Coke Studio India while at Naked Communications; as well as an insightful domain widening entrepreneurial consulting venture, where he provided strategic and digital solutions for clients ranging from real estate to music bands.
It all started in 1999, when after completing engineering from Mumbai University, he responded to his creativity’s call and started off as a writer at JAM – India’s most loved campus magazine.
Nair said, “The world of entertainment in India is in the midst of a perfect storm. We want to channelize all our energies and experiences into building and creating a strong ecosystem of talent, concepts and execution; we want to create excellence at scale. Ashok has a deep understanding of the entertainment business and is known and respected in the industry. With his experience in marketing, digital and retail, he will be a great addition to Team Applause.”
Speaking on his appointment, Cherian shared “OTT video content is one of the most exciting spaces to be in. Sameer Nair is the man who changed the face of Indian television, and with Applause Entertainment, Sameer’s vision of a premium content studio is set to change the game in the digital space as well.”
Also Read:
ITV Network readies Punjabi music channel
Enterr10 to launch two Bengali channels
Industry optimistic about RPD technology for viewership
iWorld
OpenAI hits back at Elon Musk’s lawsuit ahead of trial
Company calls claims “baseless” and accuses Musk of trying to disrupt a rival.
MUMBAI: When the stakes are measured in billions and egos are involved, even Silicon Valley titans can turn a courtroom into a battlefield. OpenAI has issued a sharp public response to Elon Musk’s ongoing lawsuit, accusing the billionaire of filing the case to harass a competitor rather than address genuine concerns. In a strongly worded statement shared on its official X account, OpenAI described Musk’s allegations as “baseless” and suggested the lawsuit is an attempt to disrupt the company as the case heads toward trial later this month in Oakland, California.
The response comes after Musk’s legal team recently amended the complaint, proposing that any damages potentially exceeding $150 billion should go to OpenAI’s nonprofit entity rather than to Musk personally. OpenAI questioned the timing and motive behind this change, calling it a late-stage attempt to “pretend to change his tune” on the nonprofit structure.
The company further labelled the lawsuit a “harassment campaign”, arguing that Musk’s actions are driven by personal rivalry, ego, and a desire for greater control and financial upside.
At the heart of the dispute is Musk’s claim that OpenAI has abandoned its original nonprofit mission of developing artificial intelligence for the benefit of humanity. A co-founder who left in 2018, Musk is seeking governance changes, including the removal of CEO Sam Altman from the nonprofit board, and the return of certain financial gains linked to Altman and President Greg Brockman.
OpenAI has firmly rejected these allegations, maintaining that its current hybrid structure, a public-benefit corporation overseen by a nonprofit parent remains true to its long-term goals. The company has also previously accused Musk of anti-competitive behaviour aimed at weakening its leadership.
As the case prepares for a jury trial, this public exchange highlights the deepening rift between two of the most influential figures in the AI revolution and raises broader questions about governance, mission, and power in the fast-moving world of artificial intelligence.
In the high-stakes game of AI, it seems the real drama isn’t just inside the models, it’s playing out in courtrooms too.
