Hindi
APFCC, MPDA to jointly address content theft
MUMBAI: The Andhra Pradesh Film Chamber of Commerce (APFCC) and the Motion Picture Distributors Association (India) Pvt Ltd (MPDA) have come out with an initiative to address the growing content theft under the banner of Content Protection Alliance.
The alliance between the APFCC and MPDA (India) will work on initiatives to tackle
cam-cording, content theft online and on cable as well as to promote public awareness campaigns and education on the importance of content protection.
The Content Protection Alliance has received support from the Andhra Pradesh State Government. Chief Minister N Kiran Kumar Reddy has offered government support to further strengthen this alliance.
The Telugu film industry is one of the largest in south India. With the support of the Andhra Pradesh government and the APFCC, the Anti-Video Piracy Cell was instituted in 2005.
The cell has since put in place processes and systems to combat content theft and build awareness among government officials, police officials and the general public about the importance of content protection.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
