DTH
AOL, Charter Communications ink broadband marketing partnership
MUMBAI: Reinforcing its commitment to the global HDTV industry, the Banff World Television Festival in Canada has joined forces with NHK, Japans public broadcaster, to offer up the NHK Presidents Prize for the sixth consecutive year.
NHK will sponsor the special award, which includes a $25,000 cash prize for the best HDTV programme.
All HD programmes entered into the 2006 Banff World Television Awards will be eligible for nomination. The winner will be announced at the 2006 Banff World Television Awards ceremony during The 27th Banff World Television Festival, from 11 to14 June 2006.
Banff World Television Festival CEO Robert Montgomery says, As a public broadcaster, NHK is also a leader in advanced HD technology, which is an incredibly important focus for us. We are delighted at the opportunity to work with NHK again in recognizing HDs true visionaries.
NHK president Genichi Hashimoto says, “NHK always has a keen eye on the potential of new broadcasting technologies, so we’re delighted to encourage producers and directors who are leading the way in HDTV production. Given the increasing global dominance of HDTV and the Banff World Television Awards’ commitment to recognizing excellence, we look forward to seeing outstanding HD work in the competition”.
The Banff World Television Awards include 18 categories covering the major program genres andnew this yeara category recognising excellence in interactive television. A Banff Rockie will be awarded to the best entry in each of the 18 categories. Entry forms and the detailed regulations for the 2006 Banff World Television Awards international program competition are available at www.banMUMBAI: AOL and Charter Communications, Inc have inked a partnership to offer consumers the AOL service and Charter’s high-speed internet access.
The combined offer provides AOL members access to the AOL service’s leading security features and exclusive content via Charter’s true high-speed Internet connection at the price of $25.90 per month.
Beginning on 6 February, AOL members in the Charter footprint will be able to sign-up for the new combined offering, as well as order a cable modem, making it simple and convenient to upgrade from dial up.
“With the addition of Charter to AOL’s coast-to-coast broadband network, we’re expanding our footprint so that more AOL members around the country are able to take advantage of a competitively-priced high-speed offering. We’re happy to add this major new cable partner to our network of Internet providers as we are entering this new phase for our company,” said AOL Access Business president Joe Redling.
Charter executive vice president and chief marketing officer Bob Quigley said, “Through this innovative marketing partnership, we’re targeting new high-speed customers and expanding our customer base. Our robust high-speed product makes all aspects of the Internet experience better, and together with AOL’s popular online service, provides a very compelling offer.”
Key features of the new offering will include:
Speed: The high speed of broadband makes all aspects of the Internet experience more valuable.
Fast and Easy Setup: Makes getting up and running quick and easy.
Customer Service: Help that’s available 24/7, including help via phone, e-mail or instant message.
Safety: A comprehensive set of safety and security tools available to keep users safer against viruses, spyware, identify theft, and other online threats for no additional charge.
Content: AOL exclusive and original programming including commercial free radio, streaming video and additional Charter content offerings through charter.net.
Storage: Additional benefits like unlimited email and picture storage on AOL.
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DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
