DTH
AOL, Charter Communications ink broadband marketing partnership
MUMBAI: Reinforcing its commitment to the global HDTV industry, the Banff World Television Festival in Canada has joined forces with NHK, Japans public broadcaster, to offer up the NHK Presidents Prize for the sixth consecutive year.
NHK will sponsor the special award, which includes a $25,000 cash prize for the best HDTV programme.
All HD programmes entered into the 2006 Banff World Television Awards will be eligible for nomination. The winner will be announced at the 2006 Banff World Television Awards ceremony during The 27th Banff World Television Festival, from 11 to14 June 2006.
Banff World Television Festival CEO Robert Montgomery says, As a public broadcaster, NHK is also a leader in advanced HD technology, which is an incredibly important focus for us. We are delighted at the opportunity to work with NHK again in recognizing HDs true visionaries.
NHK president Genichi Hashimoto says, “NHK always has a keen eye on the potential of new broadcasting technologies, so we’re delighted to encourage producers and directors who are leading the way in HDTV production. Given the increasing global dominance of HDTV and the Banff World Television Awards’ commitment to recognizing excellence, we look forward to seeing outstanding HD work in the competition”.
The Banff World Television Awards include 18 categories covering the major program genres andnew this yeara category recognising excellence in interactive television. A Banff Rockie will be awarded to the best entry in each of the 18 categories. Entry forms and the detailed regulations for the 2006 Banff World Television Awards international program competition are available at www.banMUMBAI: AOL and Charter Communications, Inc have inked a partnership to offer consumers the AOL service and Charter’s high-speed internet access.
The combined offer provides AOL members access to the AOL service’s leading security features and exclusive content via Charter’s true high-speed Internet connection at the price of $25.90 per month.
Beginning on 6 February, AOL members in the Charter footprint will be able to sign-up for the new combined offering, as well as order a cable modem, making it simple and convenient to upgrade from dial up.
“With the addition of Charter to AOL’s coast-to-coast broadband network, we’re expanding our footprint so that more AOL members around the country are able to take advantage of a competitively-priced high-speed offering. We’re happy to add this major new cable partner to our network of Internet providers as we are entering this new phase for our company,” said AOL Access Business president Joe Redling.
Charter executive vice president and chief marketing officer Bob Quigley said, “Through this innovative marketing partnership, we’re targeting new high-speed customers and expanding our customer base. Our robust high-speed product makes all aspects of the Internet experience better, and together with AOL’s popular online service, provides a very compelling offer.”
Key features of the new offering will include:
Speed: The high speed of broadband makes all aspects of the Internet experience more valuable.
Fast and Easy Setup: Makes getting up and running quick and easy.
Customer Service: Help that’s available 24/7, including help via phone, e-mail or instant message.
Safety: A comprehensive set of safety and security tools available to keep users safer against viruses, spyware, identify theft, and other online threats for no additional charge.
Content: AOL exclusive and original programming including commercial free radio, streaming video and additional Charter content offerings through charter.net.
Storage: Additional benefits like unlimited email and picture storage on AOL.
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DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
