DTH
AnyTime clinches VoD deal with IOL
aMUMBAI: AnyTime, Asia Pacific’s video-on-demand channel (VoD), has signed a five-year distribution agreement with India’s broadband provider, India On Line Broadband Ltd (IOL).
Four million homes in Mumbai and Delhi will have access to AnyTime VoD movie channel and interactive games channels by March 2007, asserts an official release.
The AnyTime VoD movie channel will be the exclusive provider of Hollywood VoD programs and will form the cornerstone of the MTNL-IOL and BSNL-IOL IPTV platforms, supported by BSNL respectively.
The AnyTime channel is expected to go live in December, making a wide range of Hollywood movies-both new releases and library titles. Besides that interactive games would be available on-demand which will introduce a new level of choice and control in entertainment in India, adds the release.
AnyTime CEO Craig Zimbulis said, “This is an unprecedented deal for IPTV in the region. On-demand delivery of video content is set to boom in India, this is a country that clearly has a huge appetite for next generation services. IOL, MTNL, BSNL and AnyTime by working together will be able to offer Indian viewers an entirely new way to enjoy and consume Hollywood entertainment.”
“Singapore’s transparent media regulatory framework and its abundant supply of skilled industry professionals have given AnyTime a great home and assisted AnyTime in realising our Asia Pacific growth plans and ambitions,” he added.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
