eNews
Ankush Bahuguna becomes first Indian male beauty content creator to debut at the 77th Cannes Film Festival
Mumbai: One of the most popular and widely-loved content creators, Ankush Bahuguna, will be seen making a debut on the red carpet of the picturesque town of Cannes on the French Riviera for the 77th Cannes Film Festival — an event that is as much about fashion as it is about films. This makes Bahuguna the first male beauty content creator from India to make an international presence and showcase his talent on a global platform. To mark this milestone, Ankush is being styled by ace celebrity stylist Akshay Tyagi for the red carpet.
Emerging from a childhood shadowed by self-doubt and bullying as well as navigating through the complexities of his early career choices, Ankush Bahuguna’s journey from the capital city of India to Cannes is nothing short of inspiring. He was a year into pursuing architecture when he found solace in expressing himself through writing and discovered his passion for creating content. Bahuguna has worked his way to become one of the biggest names in the Indian beauty and comedy content creation spaces today, with millions of followers across social media platforms. The niche he has carved for himself with his versatility in the digital landscape around beauty, breaking gender norms and juggling genres through highly captivating and engaging content resonates with audiences globally.
Ankush is also the only male beauty creator with a popular YouTube series. ‘Wing It With Ankush,’ in association with one of the biggest beauty brands in India, is where he experiments with make-up inspo with established names from different walks of life. The series has garnered millions of views across the two seasons. Furthermore, Ankush was also the first male beauty creator who made it to the cover of Forbes magazine and was featured on the Forbes list of India’s top digital creators of 2023. He also made his runway debut with celebrity stylist Esha Amin at the Lakme Fashion Week in 2023.
To Ankush, entertaining the masses is a well-trod territory, and to up the ante, he deep-dived into acting with the web series Joint Venture (2019) and Badboli Bhavna (2022). He has also bagged several prestigious accolades like the Cosmopolitan Indian Blogger Award for ‘Beauty Influencer of The Year Male (Popular Choice)’ in 2022 and 2023 and Cosmopolitan India’s Breaking Barriers Award, ‘Outstanding Beauty Creator of the Year‘ at the Myntra x Grazia Glammy Awards in 2023, amongst other noteworthy ones.
Ankush’s prolific journey has seen him breaking barriers and restrictive gender norms through his content revolving around beauty, make-up, and skincare. His debut at the Cannes Film Festival will not only add to his many firsts as a male beauty creator but will also definitely add his distinct voice to the global conversation about normalising make-up and grooming for men.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
