iWorld
Animeta diversifies its creator categories
Mumbai: Animeta, the leading AI-powered creator tech company has announced the newest addition of several prominent creators to its platform. It has ventured into the highly popular gaming category known for its strong youth appeal. Popular social media gaming-led creators like ‘Assassins Army’, ‘PVS Gaming’, ‘X Mania’ are on the list and in food space the mega category creator ‘Grandpa Kitchen’ will be associated with Animeta. These creators, known for their exceptional content in the gaming, food, and entertainment sectors, will further enrich Animeta’s diverse creator portfolio. Having successfully brought on board creators boasting an impressive cumulative subscriber count of over 100 million and an extensive viewership of over two billion views per month, Building upon their remarkable progress, Animeta has further strengthened its position with creators across more than ten categories.
Animeta CEO Devdatta Potnis commented on signing on new creators “Together with our creators, we are writing a new chapter in the digital content revolution and are very happy to have these popular creators aboard. Within our organisation, we are diligently crafting a range of AI-powered solutions intended to ignite innovation and inspire novel creative endeavors. Concurrently, our creators gain exclusive access to a dedicated team that offers consistent publishing assistance and expert guidance in optimizing their content for optimal reach and impact. The fact that we are able to work with Asia’s largest and high engagement driven creators of a cumulative reach of 70 Billion+ is a testimony of the faith these creators have in us and we have in them to further elevate the space”.
Among the notable creators joining Animeta are, Nayan Shelke from Aurangabad, creator of Assassins Army (7.93M subscribers). His channel has garnered a dedicated following with his captivating gameplay and entertaining commentary. With an impressive subscriber base, Nayan has become a prominent figure in the gaming community. Another name added to this roster is Dr. Hari Raman from Tamil Nadu, creator of PVS gaming (2.61M). The 26-year-old doctor and gaming enthusiast, has carved a niche for himself by providing pro tips for gamers on his YouTube channel. One more prominent gamer to join this lot is Hemant Vyas from Morena, creator of X Mania (2.3M). He has captivated viewers with his gaming content, showcasing a diverse range of games and providing entertaining commentary.
On the food front, Animeta has onboarded the famous Grandpa Kitchen with a staggering 9.49M subscribers, a channel dedicated to cooking delicious food while making a positive impact on the world. The channel’s creators are on a mission is to entertain viewers while donating the proceeds to charities, ensuring basic necessities like food, clothing, school supplies, and birthday gifts reach orphans and those in need. Other creators recently onboarded include Sarpmitra Akash Jadhav- Wildlife from Ahmednagar (5.17M), Basant Jangra-Comedy from Haryana (2.94 M), Plus Drive -Auto from Mumbai (579K), Sobit Tamang- Music from Darjeeling (507K), Rekha Singh- Beauty from Mumbai (287K), Pandu Gang- Entertainment from Rajasthan (782K) to name a few from Animeta’s Pan-India creator cluster.
By partnering with Animeta, they gain access to a comprehensive suite of AI-powered tools, services, and support, including media, branding, strategy, financial assistance, and content development. This collaboration allows the creators to focus their energies on what they do best – creating exceptional and engaging content for their audiences. The company is focused on key 16 content categories which make up over 80 per cent of social media viewership. In its ongoing endeavor to onboard creators and expand across diverse content categories, Animeta is poised to attain comprehensive control over the entire digital content landscape, ensuring a holistic approach to its operations.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
