Kids
Animax to launch in Korea later this month
MUMBAI: Animation channel Animax will be launched in Korea later this month. It has hired three experienced senior staff members to ensure a smooth launch and successful programming and operations.
A joint venture between Sony Pictures Television International (SPTI) and Korea Digital Satellite Broadcasting (KDB), Animax Korea will be carried exclusively on KDB’S DTH platform, SkyLife, which has a subscriber base of about 1.9 million in Korea.
Marty Hong, Sang-Im Kim and S.K. Kim, have been appointed in various senior capacities, bringing with them rich experience in their areas of expertise to ensure the successful launch of Animax Korea.
Hong is the channel’s representative director. He has more than 15 years of working experience in the media and pay TV industry. He was previously MBC Dramanet MD.
Hong will be supported by Sang-Im Kim and S.K. Kim. Sang-Im Kim has assumed the post of programming director and will report directly to Hong. She will be responsible for the programming of Animax Korea, as well as on-air promotion and off-air marketing activities. Kim’s experience spans more than 11 years in the pay TV industry, and was previously KDB channel manager where she oversaw and supported foreign retransmission channels on the DTH platform.
S.K. Kim will be Animax Korea’s finance director/CFO and will be in charge of all financial aspects of the channel. He is a US CPA and has more than 14 years of financial and accounting experience.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
