Animation
Animax now available on Tata Play Binge
Mumbai: Anime fans now have a new destination to access popular Japanese anime content with Tata Play Binge’s latest partnership with Asia’s leading Japanese anime network, Animax. This comes at an opportune time when India’s palette has been growing for anime content, where viewers are not only emerging as a vibrant fan community but are also showcasing increased interest in Japanese culture and cuisine. Tata Play Binge subscribers will now be enjoying anime content at the touch of a button, through this partnership.
Animax is currently one of the best destination for the best anime content from Japan and features world-class animated content including web series, movies, and much more for viewers to discover and explore. Animax will take viewers on an unparalleled journey into the world of anime with new and popular titles. Additionally, they will get to enjoy fan favorite anime blockbusters like Kuroko’s Basketball, Yashahime: Half Demon Princess, Black Clover, Naruto, Haikyu!! and others. Titles loved by Tweens like Y School Heroes will also be available to reach across different age groups.
Subscribers also get to explore exclusive titles like Fruits Basket, Rent-a-Girlfriend, Orient, Black Clover, Naruto and numerous others. The platform will bring multiple hours of fresh programming to global anime enthusiasts’ providing access to the most exciting content.
Commenting on the new partnership, Tata Play’s chief commercial and content officer, Pallavi Puri, said, “The growing affinity of Indian viewers towards newer content genres, like K-dramas, sports, gaming and others is reassuring, as it opens up many opportunities for content curators like us. With Animax’s support, we are adding another genre to our growing bouquet of content spread – anime. Tata Play Binge viewers will now have a huge selection of popular anime content available to them at one place. With its vast mix of popular OTT apps and a wide range of content offerings, Tata Play Binge ensures that viewers derive maximum value from their subscription.”
Talking about this partnership, KC Global Media co-founder, CEO and president George Chien, which owns the Animax network said, “We are thrilled to announce another strategic launch in India, working with Tata Play to launch Animax for the legion of passion anime fans. With its broad scope and all-embracing approach to content delivery, Tata Play is an ideal partner for us to expand and connect our worldwide archive of Japanese anime tiles to more anime fans across their platform, while sharing this beloved genre to new viewers as well.”
Animax will join other popular OTT platforms on Tata Play Binge like Disney+ Hotstar, Apple TV+, ZEE5, Fuse+, Hallmark, MX Player, PTC Play, Lionsgate Play, Aha, VROTT, STAGE, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, FanCode, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK along with Gaming. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface.
Additionally, Netflix can be availed as a combo pack with DTH channels for all Tata Play DTH subscriber whereas Amazon Prime Video content can be accessed as an add-on by all Tata Play Binge subscribers, who also have the DTH connection. Viewers can enjoy all 30 apps on smartphones, large-screen connected devices through LG, Samsung and Android smart TV’s, desktop, laptop, Tablets, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
