News Broadcasting
Animax India’s website goes from strength to strength
MUMBAI: Earlier this year in June animation channel Animax underwent a repositioning. While previously it used to target kids now it targets youth 15-24.
It made a paradigm shift from kids’ entertainment to general entertainment animated series with mature content to be enjoyed by the urban youth.
It launched its website www.animaxindia.com a couple of months ago. The Animax viewer can log on to obtain updates on the latest buzz words in all things animation. There are Animax forums and chats that discuss everything from Animax shows and animated characters to the exclusive gossip on anime box office and music.
Animax now claims that since its inception there has been a 237 per cent rise in the page views indicating a page view of 255,262 in the month of September 2006 from 75,636 in the month of August, 2006. The number of unique visitors to the website has also increased at least one-fold from 3,327 in August 2006 to a substantial 8,241 in September, 2006.
The channel says that since it is now grown up, the Animax viewer is a hip young adult that spends time at coffee shops, browsing the net for the latest in animation, gaming, gadgets and gizmos.
Animax adds that the Indian youth today want to experience a daily life that is dynamic, fun and full of creativity. It is addressing this need through the site.
Fans can be updated with all the schedules of their favourite Animax features. The website gives a voice to all the fans with its Animax Forum where they can log in and post their thoughts.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
