Kids
Animation maverick plots comeback in Technicolor takeover
MUMBAI: In a phoenix-like manoeuvre that would make Hollywood scriptwriters blush, Boris Hertzog has clinched a court-approved acquisition that resurrects his animation ambitions from the corporate graveyard.
OuiDO Productions—Hertzog’s brainchild—has swooped up Technicolor animation’s intellectual property and Mikros Animation’s episodic production operations, marking what the entrepreneur calls “OuiDO 2.0”. Three years after departing the company (Technicolor Animation Productions) he co-founded with Sandrine Nguyen-Tiet, Hertzog is back with a vengeance.
“The context may be challenging,” he quips, ” to create, to innovate, to dream and to realise meaningful projects with all the energy that drives us..”
Backed by Lift Value (which he co-founded with Gilbert Saada) and bolstered by strategic partners Cyd Partners, Hertzog’s ecosystem is expanding faster than a cartoon character’s imagination. Moon-Keys International Content provides distribution muscle, with whispers of a publishing subsidiary on the horizon.
The who’s who of broadcasters—TF1, M6/Gulli, Disney, CNC—have pledged continued support, suggesting this isn’t just another corporate reshuffling, but a genuine creative renaissance.
“We’re more determined than ever,” Hertzog declares, tipping his hat to the “loyal, passionate talent” who’ve been his creative co-conspirators.
Game on, animation world. OuiDO is back, and it’s not playing nice—it’s playing brilliant.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
