Kids
Animation film stresses need for elephant corridors
NEW DELHI: A timely message during a social event. To coincide with the ongoing Ganesh Chaturthi festival, an animated film has been made to draw attention to the sad state of elephants in the country. The number of elephants has dwindled by almost half over the past few decades.
Culture Machine’s digital channel ‘Being Indian’ has released the new video titled ‘Our Elephants’ to shed light on the plight of elephants and the grave state of elephant corridors. The film says the total population of elephants has fallen and is between 27,000 and 29,000 now.
‘Being Indian’ takes the opportunity to edify people about the conditions of the real giant wanderers.
Elephant corridors are nature’s highways that allow elephants to move from one habitat patch to another. India houses 50 percent of the entire elephant population across the globe. The country is making efforts to promote elephant corridors and help preserve the friendly giant’s habitat.
Although possessing an overpowering exterior, elephants are one of the most social and intelligent creatures. They are responsible for sustaining the forest and keeping the ecosystem together.
‘Our Elephants’ by ‘Being Indian’ narrates the man versus the giant story through dialogue. Man survives by destroying and creating what has been given to him by nature. An elephant is similar, as he creates rivers and trails that lead to the evolution of newer species.
But, humans are disrupting this cycle of evolution and creation, but the poor elephants end up paying the price as they get run over by trains while making their great expedition through the forests.
Culture Machine’s digital channel ‘Being Indian’ stated, “It’s very crucial for us to realise the importance of the deteriorating conditions of our forests and dimensioning population of elephants. We have curated this content to raise awareness about the situation at hand, and help make a difference through our platform.”
The film gives the message: One can either choose to be impacted by the world or choose to impact world.
Watch the video on-
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
