iWorld
Animation and VFX company ReDefine expands to Kolkata
Mumbai: Global animation and visual effects company ReDefine has launched its new office in Kolkata, West Bengal. This office will initially be hiring mid to senior-level artists also giving them an option to work from home, the company said.
Launched in 2019, ReDefine provides creative visual effects and animation services focused on expanding international markets as well as independent filmmakers everywhere. It supports studios producing film, television, and animation content.
ReDefine is currently providing VFX services to the upcoming TV series based on the video game “Halo” as well as several Hollywood and Bollywood projects including “Brahmastra,” written and directed by Ayan Mukherjee and starring Amitabh Bachchan, Ranbir Kapoor and Alia Bhatt.
“We are expanding our footprint in the eastern region of India and are very excited about it,” said ReDefine managing director Rohan Desai. “We pride ourselves in our extensive experience and market-leading technology. We have noticed that there is an untapped talent pool in West Bengal that is waiting to be unleashed and trained. As we explore newer geographies, we want to harness this undiscovered talent to bring in new perspectives and dimensions to our services.”
The growing global demand for premium content, resulting majorly from the incredible success of the over-the-top (OTT) media, has caused increased demand from content creators for high-quality VFX and animation services.
“We have worked with some of the most renowned production houses in Hollywood and hope that this office will provide added support and increase the capacity of our future national and international projects.” added Desai.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
