GECs
‘Anaconda’ devours six million viewers on Star Gold
MUMBAI: The Hindi version of the popular Hollywood blockbuster Anaconda which was telecast on Star Gold, created sensation by registering a whopping TVR of 3.3 with a reach of six million.
The film, that occupied the top spot in the weekly ratings, (week 16-22 November) is about the killer snake, who lurks inside the Amazon river. This killing machine, the charismatic loner, has literally managed to woo over six million India cinema lovers close to him.
On Star Gold, Anaconda registered a TVR of 3.3 and a share of 12.9 as against Zee Cinema that registered a TVR of 1.4 and a share of 5.6 and Max with a TVR of 0.6 and a share of 2.4 in that time period according to a survey by AC Nielsen-TAM, Base C&S 4+ for Hindi-speaking markets.
The next big Hollywood-dubbed Hindi film on Star Gold is Jurassic Park 2:The Lost World which will be aired on 27 December. This film ranks fifth amongst the all-time best box office openings and is the fastest film to reach $100 million by getting to the magic figure within six days to equal Harry Potter 2 and ahead of Mission Impossible, Men in Black and even Titanic (which took 12 days to reach the $100 million mark).
We’ll have to wait and see whether the dinosaur manages to gobble up the anaconda in the ratings race.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
