GECs
An Ode to Father’s
Mumbai: Sony Pictures Networks decided to mark Father’s Day with an extraordinary cinematic creation. Collaborating with their Distribution Trade Community across India and the SAARC region, they embarked on a remarkable and heart-warming venture.
This unique initiative involved engaging with their clients, ensuring their involvement through using their voices for the narrations—a pioneering step that no other broadcaster from the has taken before. It is also a brilliant case point on how user-generated content can be utilised effectively and it doesn’t confine under the boundaries of digital. The Distribution Trade Community serves as the vital link between the broadcaster and consumers like us, making their inclusion in this project unprecedented.
The endearingly captivating video pays tribute to the timeless love of fathers. Through the artistry of 8 distinct poems, each in a different language, the film encapsulates the depth of a father’s affection for his children. These genuine poems evoke profound emotions, touching the hearts of viewers and shining a spotlight on the talented members of the distribution community.
Each of the eight poems tells a unique story, closely tied to a specific region and the language spoken there. The narration of these films is beautifully delivered by individuals representing each of the eight regions.
Today, Sony Pictures Networks not only honours Father’s Day but also celebrates the distribution community as a whole. This initiative by Sony Pictures Networks exemplifies their close collaboration with clients and their commitment to involving the community in various endeavours.
Father’s Day serves as a reminder to express gratitude, love, and appreciation for the crucial role fathers play in our lives. It presents an opportunity to acknowledge their contributions, sacrifices, and the profound impact they have on their children and families. From the very beginning to the most pivotal moments of our lives, fathers provide unwavering support, much like the sturdy banyan tree within a family.
Let us celebrate and cherish the significance of our fathers every day, recognising their importance not only on Father’s Day but throughout the year.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
