News Broadcasting
Amrita TV plans to enter feature film production
MUMBAI: Amrita Enterprises Pvt Ltd (AEPL), the promoters of Malayalam channel Amrita TV, is planning to set up a separate division for feature film production. Though the business plan is still in its primary stages of evolution, the company is targeting a February 2007 launch of the initiative.
“We are getting into Malayalam feature film production and the plan is to start the operations within the next six months. We are in the process of working out a business plan,” Amrita TV director and CEO Sudhakar Jayaram told Indiantelevision.com.
At a time when the number of films produced in Malayalam has gone alarmingly down and consecutively the acquisition rates have shot up, Amrita TV attempts to change the picture in association with industry experts. The plan is to leverage on its in-house film expertise and thus put an end to the scarcity of films available in the acquisition market.
“The plan is to enter into partnership with key stake holders in the market such as producers and distributors and offer our expertise in this field to launch feature film projects. We will be also launching solo projects as well, making us an independent producer. An important objective of the initiative is to solve the supply demand issue, which is threatening the television business presently,” says Jayaram.
AEPL’s strategy, according to Jayaram, is to leverage on the creative and infrastructure strengths it already has in the area of film production. He feels that these key assets would attract similar minded players and thus provide a good start to the initiative.
“We have a nationally well acclaimed film director in our programming head Shyamaprasad. Then there are various other talented filmmakers, who are part of our programming wing. We have a state-of-the-art production infrastructure and we expect that all these elements would come together to give shape to this initiative,” he says.
When queried on the investments planned, Jayaram says it is too premature to talk about the money part. “It will actually vary from project to project. We will be looking at big, medium and small budget projects. We are yet to finalise details of the initial investment to be made,” says Jayaram.
Amrita TV draws inspiration from its successful telefilm production experience. In 2005, the channel produced 22 telefilms of 90 minute duration each and all the films were well-acclaimed by the critics as well as the viewers, according to Jayaram.
However, getting into feature film production doesn’t mean that the AEPL would shift its focus totally. “We will be producing almost the same number of telefilms this year as well. We have already lined up four telefilms for the upcoming Onam festival,” informs Jayaram.
AEPL, promoted by a group of investors closely associated with Mata Amritanandamayi Devi, launched Amrita TV in 2005 April. The channel is presently making its best efforts to emerge as a tough competitor to market leaders Asianet and Surya TV. In its first year of inception, the channel swept the Kerala State TV awards, winning 15 of the top laurels.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
