eNews
Amit Sobti takes charge as president of Humans of Bombay
MUMBAI: Amit Sobti has been appointed president at Humans of Bombay, the storytelling platform that has built a loyal following with its human interest narratives. In his new role, Sobti will oversee company operations and strategy, with a mandate to drive profitability, expand partnerships and monetise original IPs.
Sobti, a revenue architect with two decades across digital media and corporate strategy, most recently served as chief revenue officer at Fork Media group, where he spent over 11 years scaling businesses, creating branded content ecosystems and building new revenue streams.
Earlier, he held senior roles at Media Pro, JSW Ispat Steel and Reliance Broadcast, contributing to high stakes strategy, marketing innovations and large scale partnerships. Known for designing playbooks that blend innovation with legacy, Sobti says his focus now lies in building consumer first growth models.
At Humans of Bombay, industry watchers expect Sobti to marry commercial acumen with the platform’s storytelling ethos, as it looks to expand both reach and revenues.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
