iWorld
Amit Agrawal joins Click Digital Studios’ advisory board
MUMBAI: Indian short form video company Click Digital Studios India (CDS) is looking to turbocharge its growth trajectory and has roped in former YouTube India head Amit Agrawal on its advisory board
The company is working towards major expansion in coming months with a plan to launch 10 new channels in a year.
At CDS, Agrawal will lend his understanding of the business, market and industry of online videos space to CDS’ portfolio of YouTube channels. He will apply his deep domain experience to guide this expansion plan.
Click Digital Studios chief strategy officer Sudhir Bagul said, “We are extremely excited to have Amit on board. His extensive experience in the field of digital video content will lend able guidance and help us channel the growth of our portfolio in the most desirable way.”
Agrawal added, “I am completely blown away by the CDS performance in last 12 months. They have really been on a blitzkrieg on mobile platforms and ShudhDesi Endings in one of the best channels to come from India. At India goes global, we are always looking to help turbocharge such startups and CDS’ understanding of what works on short form is really impressive.”
CDS’ current portfolio comprises channels such as ShudhDesi Endings, ShudhDesi Raps, CDS India and 70 others ranging in the genres of Bollywood and Hollywood gossip, music, animation, food, fitness, technology, kids education anddevotional music.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
