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Americans love for media continues to grow : Census

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MUMBAI: Americans spend more time watching TV, listening to the radio, surfing the Internet and reading newspapers than anything else except breathing.

Data released by the US census bureau forecasts that Americans will spend a total of 65 days watching TV next year and 41 days listening to the radio. A week each will be given to reading newspapers and surfing the internet. All that reading, surfing and listening will occupy 3,518 hours of the average American adult’s year – almost five months. The average American will spend $936 on media in the coming year.

Americans spend an average of 4 1/2 hours a day watching television, far more time than they spend on any other medium. Next come the radio and the Internet. Reading newspapers is fourth, passed this year by Internet use.

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An increasing variety of cable TV channels has cut into broadcast viewers, but it has helped increase overall viewership. Before, if you looked at kids’ TV programming, it was on Saturday morning. Now there is always targeted programming available for anyone in the household.

The number of hours projected for next year in different categories are as follows:

-1,555 hours watching television, up from 1,467 in 2000. The estimate includes 678 hours watching broadcast TV and 877 watching cable and satellite.

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-974 hours listening to the radio, up from 942 in 2000.

-195 hours using the Internet, up from 104.

-175 hours reading daily newspapers, down from 201.

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-122 hours reading magazines, down from 135.

-106 hours reading books, down an hour.

-86 hours playing video games, up from 64.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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