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American televisions coverage of health leaves something to be desired: Study

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MUMBAI: Local television newscasts, where most Americans get their news, are packed with medical stories and health information.

But the first-ever study of that coverage finds many problems with it, and sees room for improvement by both TV stations and the health experts whose work fills the news.

In the March issue of the American Journal of Managed Care, researchers from the University of Michigan and the University of Wisconsin-Madison report results from an in-depth analysis of health coverage on local TV newscasts from across America.

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In all, health and medical stories comprised 11 per cent of the news portion of late-evening newscasts in the one-month period studied, with 1,799 such stories carried on 2,795 broadcasts captured from the representative sample of 122 stations in the US’ top 50 media markets.

The average story was 33 seconds long, and most did not give specifics about the source of the information presented. Items about specific diseases tended not to contain recommendations for viewers, or information about how common the disease was, which could help put the news into perspective with other health issues.

But most disturbing, the study’s authors say, were the egregious errors contained in a small minority of studies — errors that could have led to serious consequences. For instance, a story that aired on several stations reported on lemon juice’s effect on sperm and speculated about, or presented as factual, the use of lemon juice as an effective contraceptive, and its potential effect on preventing sexual transmission of HIV, the virus that causes Aids.

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Despite the fact that the study was done in a research lab, nearly all the stories failed to mention that it had not involved humans. One of the stations misinterpreted the study altogether and stated that lemon juice may be a substitute for ‘costly’ HIV medications.

The survey notes that errors such as these can actually harm the public. The key here is the focus on local news. Local TV news is the single greatest source of information for the majority of Americans — whether it be politics or health, the survey notes.

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Cable TV

Hathway Cable appoints Gurjeev Singh Kapoor as CEO

Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure

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MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.

Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.

Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.

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Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.

The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.

An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.

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Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.

Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.

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