iWorld
AMC Networks launches streaming service AMC+ in India
Mumbai: Global media and entertainment company AMC Networks on Tuesday announced the launch of its streaming service AMC+ in India. The service will be available on Apple TV channels and via Apple TV app at Rs 199 per month.
AMC Networks is known for its hit series “Breaking Bad,” “Better Call Saul,” “The Walking Dead,” “Mad Men” and more. The programming on the service will be subtitled in Hindi, Tamil and Telugu, said the statement.
AMC+ will feature original exclusive series such as “Firebite” featuring Yael Stone and Rob Collins, animation comedy “Ultra City Smiths” featuring Kristen Bell, Dax Shepard, John C Reilly, and Debra Winger. There are also series in the pipeline including “That Dirty Black Bag” starring Dominic Cooper and “61st Street” starring Emmy winner Courtney B Vance. AMC+ will also premiere the eight-time Australian Academy award-winning film “Nitram” from director Justin Kurzel on 30 March.
Later this year, AMC+ will introduce new content from ‘The Walking Dead Universe’ and premium original dramas from top US producers including a new franchise based on Anne Rice’s best-selling novels.
AMC+ also offers access to AMC Network’s targeted streaming service Acorn TV at no additional cost. Acorn TV offers ad-free shows from Britain including exclusive original productions such as Queens of Mystery, Under the Vines and The Madame Blanc Mysteries, fan favourites such as Line of Duty and Doc Martin, and acclaimed series 19-2 and East West 101, among others.
“AMC+ offers viewers a premium line-up of celebrated and award- winning series including our signature dramas, wildly original comedies, and compelling true crime series, along with a curated collection of new and independent films,” said AMC+ general manager Courtney Thomasma. “With our pipeline of highly anticipated new series from the U.S. and the beloved international mysteries and dramas from Acorn TV, the AMC+ bundle brings epic, thrilling stories and iconic characters together with one subscription. We are excited to offer our slate of original programming directly to audiences in India for the first time through Apple TV channels.”
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
