iWorld
Amazon Prime Video unveils trailer for ‘Sons of the Soil: Jaipur Pink Panthers’
KOLKATA: Amazon Prime Video and Abhishek Bachchan have unveiled the trailer for the all-new original series Sons of the Soil: Jaipur Pink Panthers. Produced by BBC Studios India, the show follows the inspiring journey and dedication of the team during the seventh season of Pro Kabaddi League, as they strive to win the championship for the second time, after their win in the maiden edition of the league.
The series provides a never–before-seen locker-room view of the team including interactions with team owner Abhishek Bachchan. Prime members in India and in more than 200 countries and territories can stream all episodes starting 4 December. Viewers will get to experience the struggles, determination, courage, hard work and passion of the team as well as their families, coaches and everyone associated with the Jaipur Pink Panther family. The series is directed by British Director Alex Gale, a double BAFTA Scotland-winning executive producer and director. Gales's films Glasgow 1967: The Lisbon Lions and Scotland 78: A Love Story won the best documentary award from BAFTA Scotland in successive years in 2017 and 2018.
“Amazon Prime Video has always endeavoured to bring diverse and gripping stories to our audiences. From gangland dramas to musicals – we have developed and produced authentic stories rooted in our soil. And with Sons of the Soil: Jaipur Pink Panthers, we are extremely proud to diversify our repertoire and bring our first-ever sports docu-series in India to our viewers,” Amazon Prime Video India originals head Aparna Purohit said.
“Kabaddi is one of the oldest and much loved indigenous sports in India and this series follows the incredible journey of Jaipur Pink Panthers Kabaddi team. The series will provide a window into players’ steadfast persistence, rigorous preparation and hard-work leading up-to the 40 minute matches that audiences enjoy. The show will take viewers on an emotional journey as they follow the team not just on the mat but also get an inside look into the lives of the players – where they come from and what drives them,” she added.
“Kabaddi is one sport that cannot be played well without teamwork, and that is the ethos of our Jaipur Pink Panthers family,” said team owner Abhishek Bachchan. “I had made my digital debut with Amazon Original Series, Breathe: Into the Shadows so sharing the unfiltered story of my team, Jaipur Pink Panthers, through this global service made absolute sense. I believe we have created a show that will engage and inspire the audience.”
BBC Studios India business head Sameer Gogate said: “India is a sports hungry nation and we are delighted to collaborate with Amazon Prime Video to bring to their audience the first-ever sports docu-series on a truly indigenous sport like kabaddi. It was a pleasure to work with Amazon Prime Video, Abhishek Bachchan and the entire Jaipur Pink Panthers team, who opened up their world and hearts to us. Prime Video in India, through Amazon Originals, has presented some exciting stories for entertainment lovers and with Sons of the Soil: Jaipur Pink Panthers, fans can really look forward to an engrossing tale of a team’s dedication and passion to win.”
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
