iWorld
Amazon Prime Video to entertain kids with new shows and seasons
MUMBAI: A summer blockbuster line up of four brand new shows and seasons named named ‘Atchoo’, ‘ Munki and Trunk’ and ‘Zak Storm’, in addition to ‘Astro Forice’ which has megastar Amitabh Bachchan in an animated superhero avatar are to commence on Amazon Prime Video this summer.
Kids can also watch a brand new series of Baahubali: The Lost Legends every week. This commenced on 19 May. In addition to these new shows, kids can also indulge in brand new seasons of their favourite shows like Shin Chan, Ninja Hattori, Doraemon, andOggy & the Cockroaches along with Amazon Original shows like Just Add Magic, Tumble Leaf and many others.
Family time gets even more exciting with family movies like The LEGO Movie, X-Men, The Avengers, and The Adventures of Tintin and many others.
Amazon Video India director and country head Nitesh Kripalani said, “Amazon Prime Video in India is the home of the best of kids’ entertainment content from India and the rest of the world; the preferred entertainment choice for kids and their families in India. Our summer blockbuster lineup is geared to entertain kids this summer with characters they love and can watch anywhere, anytime in a safe and ad-free environment.”
New shows on Prime Video
Baahubali: The Lost Legends
Two young brothers competed for the throne before the war with the Kalakeya, before Katappa killed Baahubali and before the death of Sivagami. One would go on to become king, and the other would go on to become a legend. Experience the secret stories from the world of Baahubali in this all new animated series – kids can watch new episodes every week starting 19 May, available in English, Hindi, Tamil and Telugu.
Atchoo (Season 1)
The story of Teo, a 9 year old boy with a strange way of expressing his emotions: he turns into an animal every time he sneezes. How his transformation essentially creates troubles in his life is essentially the crux of the plot of the show, which is available in English and Hindi.
Astra Force
The first animated show featuring Bollywood legend Amitabh Bachchan in the lead role as an animated mythical hero, Astra the Immortal. When two 8-year old twins accidentally awaken an ancient super-warrior from the past, they must join him in saving the world from a new wave of giant monsters and super villains determined to rule the universe. This funny, fast-paced, action-adventure, superhero series is available in English and Hindi.
Munki and Trunk (Season 1)
One is Crafty, the other is caring. But they are the best of friends – no matter if they are facing rolling boulders, bouncing mushrooms or grumpy hedgehogs. Munki & Trunk in English and Hindi starts from 1 June.
Zak Storm
From the makers of Ben 10, Big Hero 6, Zak Storm is the new leading action franchise, set in the Bermuda Triangle with Pirates, Aliens, great adventures and comedy. Zak Storm in English and Hindi commences from 1 June.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
