iWorld
Amazon Prime Video greenlights Mirzapur season 3
KOLKATA: Following the remarkable success of its first season, Amazon Original Series Mirzapur has created history with its second season. Amazon Prime Video today announced that season 2 of the raw, gritty and intense crime drama has become the most-watched show on the service in India within just seven days of its release. Riding high on the success of season 2, Amazon Prime Video has renewed Mirzapur for a third season.
Appreciated by fans and critics alike for its gripping storyline and phenomenal performances, the latest season of Mirzapur has taken the unmatched fandom of the show several notches higher. The second season of Mirzapur not only recorded one of the highest completion rates but remarkably almost half of the viewers who completed the series, binge-watched the second season within just 48 hours of its launch, setting a new benchmark.
With a stellar ensemble cast featuring Pankaj Tripathi, Ali Fazal , Divyenndu, Shweta Tripathi Sharma Rasika Dugal , Harshita Shekhar Gaur , in the lead roles alongside Amit Sial, Anjum Sharma, Sheeba Chaddha, Manu Rishi Chadha and Rajesh Tailang, the show continues to receive massive adulation and viewership from across the world. This season also featured Vijay Varma, Priyanshu Painyuli, and Isha Talwar who have left a strong impression on audiences with their passionate and layered performances.
The returning season of Mirzapur received high acclaim from critics and audiences. The exceptional performance by the entire cast, has yet again left the fans mesmerized, who are now eagerly awaiting the next season.
Some other highlights and success stories for Mirzapur Season 2 include:
· As tracked by ListenFirst, based on the social mentions (Launch till 7 days), Mirzapur Season 2 reigns as the most talked about Indian Original streaming series till date.
· Cutting across geographies, Mirzapur Season 2 was watched in over 180 countries within 7 days of its release on the service
“Over the last two years, viewers continued to engage with the immersive universe of Mirzapur and its characters. The love that they have showered on the show for this season has been unprecedented. This encouraging response propels us towards creating content that is exciting, unique and something that our audiences can fall in love with over and over again. Our collaboration with Excel Media and Entertainment has always been wonderful and we are happy to share this success with them,” Amazon Prime Video India originals head Aparna Purohit said.
Excel Entertainment producer Ritesh Sidhwani said, “Across two gripping seasons, Mirzapur has become a global sensation and we couldn’t be happier associating with Amazon Prime Video to make this happen! The show’s massive fandom and the viewers’ magnitude of love towards the new season was seen through reactions on social media within days of its release, and we are truly humbled by the response.”
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
