iWorld
Amazon Prime signs multi-year deal with Warner Bros.
MUMBAI: Amazon has announced an exclusive long-term content deal with Warner Bros. International Television Distribution which brings the biggest, latest and most popular movies and TV shows from the Warner Bros. repertoire to Amazon Prime members in India. Amazon Prime Video will now be the exclusive subscription screening home to some of the latest movies like Sully, Fantastic Beasts and Where to Find Them, Batman vs Superman: Dawn of Justice, Suicide Squad, The Conjuring 2, Lights Out along with evergreen titles like Godzilla, Edge of Tomorrow, Annabelle, Into the Storm to name a few. Apart from the movie library, hundreds of popular hit TV shows like Lethal Weapon, Supernatural, Blindspot, The Last Ship, 2 Broke Girls, The Vampire Diaries, The Originals and more are also available at the same time as their US premiere to Prime members. The deal also includes the hit comedy, Two and a Half Men, which concluded its 12-season run in 2015.
Nitesh Kripalani, Director and Country Head, Amazon Prime Video India, said, “Amazon is thrilled to announce this groundbreaking deal with Warner Bros. International that adds some of the most in demand and searched movies and TV shows to our latest and exclusive content selection to Prime customers. With top TV shows soon after their US broadcast and classic ever-green movies and TV shows from the Warner Bros. studio, our Prime Video customers will see even further value in the Prime membership.”
“We are pleased that subscribers of Amazon Prime in India will have on-demand access to these high-quality films and first-rate television series,” added Jeffrey Schlesinger, President, Warner Bros Worldwide Television Distribution. “We look forward to continuing to supply Amazon with our great content in India as we do in many other countries around the world.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
