iWorld
Amazon partners with Blink Digital for India’s first immersive game
Mumbai: Blink Digital on Saturday has collaborated with Amazon India for Prime Day to launch its one-of-a-kind interactive game within a pre-roll drive for its audience. The campaign will roll out on YouTube, which aims to allow users to hover within a 360-degree-video during the ad with the theme “Smartphone Hunt.”
Blink Digital conceptualised the pre-roll advertising campaign for Amazon’s Safari-themed Prime day this season.
The brand wanted to engage with its audience to evoke them to spot Amazon specials smartphones and share them on Twitter using #AmazonSpecialsonPrimeDay, which will encourage users to engage on the brand’s Twitter handle. Additionally, this preroll will help the brand increase its engagement on ads as the interactive game will encourage the audience to watch the complete video and interact with the brand on social media to stand a chance to win Amazon Vouchers.
This campaign is seamlessly going to bridge the gap between paid and organic media on social media platforms to raise awareness of Amazon Prime Day smartphone offers. The pre-roll is live and will be played till the 24th of July.
Talking about the collaboration Blink Digital co-founder and COO Rikki Agarwal said, “To candidly capture the user’s attention and create top-of-the-mind brand awareness, it was crucial for the creative team to help amazon engage with their audience with a campaign that encourages them to participate in their contest, in a meaningful way. This campaign format will put an interesting spin, which will engage more audiences and help us deliver our clients’ business goals with dissimilar experiences.”
iWorld
Akhil Gupta retires as Bharti Enterprises vice chairman after three decades
The man who outsourced Airtel’s network and built Indus Towers leaves behind a telecom industry transformed
NEW DELHI: He was not the most visible face of Bharti. He was, by most accounts, the most consequential one. Akhil Gupta, known within the group simply as AKG, has retired as vice chairman of Bharti Enterprises with effect from March 31st, 2026, closing a chapter that stretched across more than three decades and reshaped Indian telecoms in ways still felt today.
Gupta was there at the beginning, part of the core leadership team that steered Bharti Airtel from a scrappy domestic operator into one of the world’s largest telecom and digital services companies. But it is two decisions in particular that cement his legacy. The first was persuading the industry that a telecom company need not own its own network. His outsourcing partnerships with IBM and Ericsson, considered eccentric at the time, stripped out capital costs and sharpened Airtel’s competitive edge. The model was subsequently copied across the global industry. The second was the creation of Indus Towers, now one of the largest tower companies in the world.
Both initiatives were studied as case material at Harvard Business School, where Gupta himself had studied. A chartered accountant by training and a dealmaker by instinct, he accumulated industry accolades across his career without ever particularly courting the limelight.
Bharti Enterprises, announcing the retirement on LinkedIn, credited Gupta with building the foundation of the group’s success and driving innovation, partnerships and long-term value creation.
The tributes are deserved. Gupta did not just help build Airtel. In many respects, he helped invent the playbook that modern telecoms runs on.
