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Amazon MX Player releases the trailer for its upcoming series Fisaddi

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Mumbai: Amazon MX Player is set to put sibling bonds to the test with its upcoming series Fisaddi as they released the trailer of the heartfelt drama. Delving into the intricate relationship between two brothers, the story will take audiences as they navigate the harsh realities of growing up. Set against the vibrant backdrop of college life in Allahabad, Fisaddi follows the journey of Goldie, a college legend with a larger-than-life persona, and his brother Vimal, who embodies everything Goldie wishes to be. Capturing the highs and lows of brotherhood, the series boasts a talented cast featuring Bhuvan Arora, Poojan Chabbra, Priyal Mahajan, Rajesh Jais, Gopal Datt, Shabnam Vadhera, Shailja Chaturvedi, and Mukund Pal in pivotal roles.

The trailer hints at the close bond between the brothers, while also revealing the silent tension that surfaces as their roles begin to shift. Goldie struggles to hold his position as the elder brother, fighting with the uncomfortable reality that Vimal excels where he’s fallen short. What happens when the once-admired elder brother, known for his wisdom and confidence, starts to feel like an outsider in his own story? The series takes an unflinching look at how brothers can be both rivals and protectors and how growing up sometimes means letting go of the image you’ve carefully crafted for yourself. As Vimal’s success mounts and Goldie’s grip on his own life begins to slip, their relationship reaches a boiling point, testing their bond in unexpected ways.

Amazon MX Player content head Amogh Dusad shared, “Fisaddi beautifully captures the essence of brotherhood in a way that is both relatable and entertaining. The series explores the nuances of rivalry, love, and personal growth, all while capturing the spirit of youth. The story focusses on brotherhood, which is a largely untapped emotion and we’re certain audiences will relate to it.”

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Bhuvan Arora, who essays the role of Goldie in the series, expressed, Portraying Goldie has been an incredible journey for me as an actor. The character’s flaws and insecurities make him deeply relatable, and I believe viewers will find pieces of themselves in both Goldie and Vimal. Their relationship captures the essence of sibling love, rivalry, the pressure they face, and the pressure to maintain individuality. The bromance highlighted in the story is a key element and it is a largely untapped emotion. I hope audiences find their journey inspiring and realize that, in the end, it’s the bond we share that defines who we are.”

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Universal Music to sell half its Spotify stake, expand buyback plan

Ackman pressure mounts as label posts €2.9bn revenue and strong subscription growth

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HILVERSUM: Universal Music Group has unveiled plans to sell half of its stake in Spotify and double its share buyback programme to €1 billion, signalling a sharper capital strategy as investor scrutiny intensifies.

The company said it will launch an additional €500 million buyback after completing the €500 million programme announced in March, taking the total authorisation to €1 billion. Proceeds from the Spotify stake sale will help fund the buyback and will also be shared with artists, in line with long-standing commitments.

The move comes amid pressure from billionaire investor Bill Ackman, whose firm Pershing Square Capital Management holds over 4.5 per cent of UMG. Ackman recently made an unsolicited offer valuing the company at around $64 billion to $65 billion and has argued that the label’s shares are undervalued.

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As part of his proposal, Ackman suggested selling the entire Spotify stake to raise €1.5 billion after taxes and artist payouts, while also pushing for a US listing and changes to the company’s financial reporting structure. UMG’s board has instead opted to move independently, approving a partial stake sale on its own terms.

The decision also aligns with what is informally known as the “Taylor Swift clause”, a commitment made when Taylor Swift re-signed with the label in 2018, ensuring that any proceeds from Spotify stake sales are shared with artists on a non-recoupable basis.

With investor pressure building and strategic levers now in motion, UMG appears to be striking a careful balance between rewarding shareholders and reinforcing its long-term growth play in the streaming era.

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