iWorld
Amazon miniTV’s Dillogical explores modern love in the realm of open relationships
Mumbai: Amazon miniTV, Amazon’s free video streaming service, brings to its viewers Dillogical, a romantic comedy with a modern-day take on love and friendship. Created by Arré Studio, featuring Anshuman Malhotra, Nupur Nagpal, Priyank Sharma, Chetan Dhawan, and Prasanna Bisht in pivotal roles, the service announced the series with a fun-filled trailer. Taking the viewers on a rollercoaster ride of emotions, the series will be streaming exclusively on Amazon miniTV from the 14 February for free.
Giving us a glimpse into the love lives of childhood sweethearts Saransh and Jinal, the trailer takes us through their increasingly messy relationship as Jinal proposes an open relationship much to Saransh’s surprise. Jinal is a talented and independent girl living in Vadodara, who wants to break away from her predictable life. Set up against the backdrop of a crazy, fun-filled destination wedding, the narrative follows the couple as they explore their feelings and navigate their way. The trailer ends on a cliffhanger and leaves the viewers wondering if the two find their way back to each other or not!
Amazon miniTV Amogh Dusad, head of content said “Amazon miniTV is delighted to bring an unforgettable blend of entertainment. Dillogical is a captivating romantic series that sheds light on modern relationships. The series is packed with an array of emotions and promises a journey filled with relatable situations, dilemmas, and endearing moments.”
Arré co-founder & creative director Sharan Saikumar shared, “‘Dillogical’ with Amazon miniTV yet again, has been an exciting ride for us at Arré Studio. Delving into the myriad complexities of modern love – from the uncharted territory of open relationships to casual hookups and situationships, the series takes us into the lives of young individuals in today’s day and age navigating love, heartbreak, and self-discovery. This show is yet another example of our creative and fresh approach to relatable content and adds to our wide range of originals across crime thrillers, comedy, drama, sci-fi, etc.”
Talking about the series, Anshuman Malhotra, shares, “Capturing the essence of true love while tackling the modern norms of open relationship and situationship, Dillogical perfectly balances the blend of romance, comedy, and drama. My character Saransh is an old-school lover who explores his feelings while dealing with an unusual demand made by his partner Jinal. I think Dillogical will provide a fresh perspective to the audience with certain thoughts about their love life and relationship, giving them a clear picture of what they want.”
Said Nupur Nagpal, “As a young woman of today’s times, it was interesting to essay the role of Jinal, who is unsure about all her decisions and in an attempt to reclaim some control of her future, decides to take the plunge into the world of open relationships. Look forward to seeing the audience connect and engage with her, as soon as Dillogical releases on miniTV. Watch it guys!”
Priyank Sharma, talking about his character in Dillogical expressed, “My character in the series, Dhruv, is a dance choreographer who helps Jinal explore her feelings, unravelling the complexities of her heart and helps in leading her back to herself. With a contemporary take on relationships and love, he is open to embracing new people and dynamics in his life. I believe that the story will resonate with a wide range of audiences on many different levels and I can’t wait for its release on Amazon miniTV.”
Dillogical will be available for streaming for free, exclusively on Amazon miniTV from February 14th. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
