iWorld
Amazon miniTV and Meta join hands for a unique entertainment collaboration
Mumbai: Amazon miniTV – Amazon’s free video streaming service available on the Amazon shopping app and Fire TV, has joined hands with Meta, for a unique partnership where creators will not only promote upcoming shows from the streaming service but also feature in a few of them.
In recognition of the way creators are at the forefront of pushing culture forward, Amazon miniTV has partnered with Meta’s ‘Born on Instagram’ program. As a part of this, a select group of popular creators will collaborate and create content around the key shows from the streaming service. The partnership began with a collaboration with creators for the Suniel Shetty action series ‘Hunter – Tootega Nahi Todega’. The actor collaborated with the Norwegian dance group Quickstyle on their maiden visit to India, which resulted in over 4 million plays on Instagram Reels. Similar creator integrations also took place for the series ‘Gutar Gu’, which resulted in over 58 million plays on Instagram Reels.
Amazon miniTV head of business Aruna Daryanani said “Social media content creators have a unique ability to build a strong connection with their audiences. They have the power to build awareness in different areas, strike up discussions, and encourage engagement and Meta is at the forefront of this innovation. This presents us with an opportunity to innovate and explore new areas of synergy with budding content creators. This collaboration with Meta is a step towards harnessing such great talent whilst we entertain audiences.”
Unique to this partnership, creators will get exclusive access to the shoot locations, for them to shoot behind-the-scenes (BTS) content. Additionally, creators will also get an opportunity to be part of some of the shows on Amazon miniTV as well.
Facebook India (Meta) director of content and community partnerships Paras Sharma said, “Creators are drivers of culture and inspiration, and we want them to get discovered by audiences who love their content. The partnership with Amazon miniTV and Meta is rooted in this purpose, where Amazon miniTV unlocks new forefronts in influencer marketing through unique creator integrations. And creators, in whose success we’re invested in, get access to new audiences watching these exciting shows on Amazon miniTV.”
To see the content with creators promoting the shows, see this Instagram Guide.
Stay tuned to Amazon miniTV for more developments and updates.
Watch all the titles on Amazon miniTV within the Amazon Shopping App and on Fire TV, for absolutely free!
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
