iWorld
Amazon launches Prime Video mobile edition at Rs 599 per year
Mumbai: Prime Video has launched its mobile edition at Rs 599 per year. This single-user, mobile-only video annual plan offers everyone access to high-quality entertainment exclusively on their mobile devices and will now be available to all customers in India.
Created especially for a mobile-first country like India, Prime Video mobile edition is a major step towards making premium entertainment across languages as ubiquitous as smartphones in the country.
With this move, Prime Video is expanding the accessibility of its mobile edition, which launched last year as a telco-partnered product in collaboration with Bharti Airtel.
Customers who want to enjoy the complete Prime Video experience, including multi-user access, streaming across devices including smart TVs, and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits, including free fast delivery on Amazon.in, ad-free music with Prime Music, Prime Reading, and other Prime benefits, can continue to sign up for or upgrade to Prime plans for Rs 1,499 annually.
Prime Video mobile edition provides standard definition (SD) quality streaming to customers, giving them a chance to explore and watch Prime Video’s rich catalogue of Indian and international movies, Amazon Originals, LIVE cricket, including the eagerly-awaited upcoming India vs. New Zealand Men’s Cricket Series in November 2022, and much more on their mobile devices, all for Rs 599 per year.
Talking about the launch, Prime Video India vice president Gaurav Gandhi said, “Over the last six years, we have seen a huge growth for Prime Video in India. With viewers from 99 per cent of the country’s pin codes, the service has become the preferred destination for premium content. Guided by our mission of making high-quality entertainment even more accessible across the country, we are excited to launch Prime Video Mobile Edition’s annual plan. This worldwide-first innovation saw an incredible response from Indian consumers when we launched it via a telecom association last year, and building on that success, we are extending its access, with it now being made available directly for subscription through Prime Video’s app and website.”
Adding to it, Prime Video international vice president Kelly Day commented, “India is one of our fastest-growing and most engaged locales worldwide. Our success in the country can be attributed to innovations that are focused on creating an exceptional entertainment experience for customers. In fact, India is turning into an innovation hub for Prime Video. An initiative like Prime Video Mobile Edition, which had its genesis in India, is now being rolled out across multiple countries in Latin America and Southeast Asia. We are confident that the new Prime Video Mobile Edition annual plan will further help accelerate the growth of our India business and give an even larger customer base access to the high-quality content on the service. With this launch, we look forward to entertaining every Indian with our popular on-demand entertainment content and live sports.”
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
