e-commerce
Amazon invests Rs 2k crore; gives stiff competition to Flipkart
MUMBAI: In an attempt to give tough competition to prime e-commerce website Flipkart, Amazon has infused US$ 296 million (Rs 2010 crore) in its Indian unit. According to regulatory filing, this investment has made Amazon’s total invested capital to Rs 7000 crore.
The investment done in November was a timely move from Amazon as Indian brands such as Flipkart and Uber have been trying to take Government’s help in a bid to challenge foreign competition such as Amazon and Ola.
Amazon India reportedly lost around Rs 1000 crore in the festive month of October with special offers and discounts to build a stronger consumer base. The e-commerce website is also losing around Rs 600 crore every month during non-sales periods. Recently, Amazon India launched prime services which offer quicker and early-access deals.
Prime has a wide range of international movies and TV shows. Along with this, Amazon Prime has also announced the launch of nine Indian original shows, which has made it the largest Indian original line-up over an OTT platform.
Adding to its wide base of services, Amazon is also building an app which would connect truck drivers with shippers, making their debut in the logistics sector.
The e-commerce firm also announced its global programme for start-up products, Launchpad, in India. Global Store was also launched in October for Indian shoppers from its US online stores, giving stiff competition to all e-commerce platforms.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
