e-commerce
Amazon eyes another 100 mn users in India
MUMBAI: E-commerce has not even scratched the surface of its growth potential in the country – this according to Amazon India head Amit Agarwal. The giant will not shy away from another round of aggressive investments in this market.
As per the reports, Agarwal said that the company is looking to add another 100 million users to its platform in India. He added that the company would transform the landscape of domestic e-commerce and take its prime subscription base in the country to 100 million. Earlier this year, the company said it has more than 100 million Prime users globally. Prime drives a significant part of its overall sales in India.
Repeating the words used by CEO Jeff Bezos, on the occasion of the US company’s fifth anniversary in India, Agarwal said that Amazon is not even in ‘Day1’ of e-commerce in India.
As per the reports, Bezos had committed $5 billion investment for India since Amazon’s entry and much of this has already been invested. The current numbers for Prime and the overall user base in India were not disclosed by Agarwal. He also didn’t reveal about the size of possible future investments. As per Kantar IMRB’s study of 32,000 online shoppers, 50 per cent of online shoppers chose to shop on Amazon India during the festive season sale this year. Moreover, Flipkart had claimed leadership over Amazon during the sale.
e-commerce
Eternal teams up with OpenAI to supercharge AI across Zomato and Blinkit
Collaboration targets merchant tools, partner assistants and internal automation via Stitch platform.
MUMBAI: Eternal isn’t just ordering food, it’s ordering up a major AI upgrade. The company behind Zomato, Blinkit, District, Hyperpure, Feeding India and AI-native venture Nugget has joined forces with OpenAI to weave advanced AI deeper into its sprawling commerce ecosystem. The partnership taps OpenAI’s Enterprise API to deploy models across Eternal’s apps, partner platforms and internal systems. Key focus areas include AI-assisted workflows for merchants and delivery partners, contextual AI assistants embedded in partner portals, next-gen search and discovery experiments, and accelerated product iteration at Nugget.
Internally, Eternal is eyeing OpenAI’s latest coding models including GPT-5.3-Codex to power Stitch, its in-house automation and developer orchestration platform. Stitch already handles end-to-end automation across engineering and non-engineering teams, the integration aims to slash manual work, speed up shipping and streamline complex workflows.
The collaboration extends to a structured Partner Upskilling Program, rolling out advanced AI tools and assistants to Eternal’s restaurant and delivery partner network to boost operational efficiency, compliance and decision-making.
Eternal, Group CEO Albinder Dhindsa captured the excitement, “From high leverage areas like software development to real on-ground implications of influencing operations, we are learning about the evolving implementations of newer and developing tools in the AI landscape. We are happy that this collaboration with OpenAI will open up even more surface area for us to learn and innovate.”
OpenAI International managing director Oliver Jay added, “Eternal operates at a meaningful scale across consumer and partner platforms. We are excited to support their teams in applying AI advancements to real-world systems, from AI-native ventures to partner-facing initiatives.”
In a market where speed, scale and smarts define winners, this tie-up positions Eternal to turn everyday orders into smarter, faster experiences, one AI prompt at a time. Whether you’re swiping for dinner or delivering it, the future just got a little more intelligent.
