e-commerce
Amazon eyes another 100 mn users in India
MUMBAI: E-commerce has not even scratched the surface of its growth potential in the country – this according to Amazon India head Amit Agarwal. The giant will not shy away from another round of aggressive investments in this market.
As per the reports, Agarwal said that the company is looking to add another 100 million users to its platform in India. He added that the company would transform the landscape of domestic e-commerce and take its prime subscription base in the country to 100 million. Earlier this year, the company said it has more than 100 million Prime users globally. Prime drives a significant part of its overall sales in India.
Repeating the words used by CEO Jeff Bezos, on the occasion of the US company’s fifth anniversary in India, Agarwal said that Amazon is not even in ‘Day1’ of e-commerce in India.
As per the reports, Bezos had committed $5 billion investment for India since Amazon’s entry and much of this has already been invested. The current numbers for Prime and the overall user base in India were not disclosed by Agarwal. He also didn’t reveal about the size of possible future investments. As per Kantar IMRB’s study of 32,000 online shoppers, 50 per cent of online shoppers chose to shop on Amazon India during the festive season sale this year. Moreover, Flipkart had claimed leadership over Amazon during the sale.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
