e-commerce
Amazon business head join Housing.com, to strengthen full-service transactions
MUMBAI: Housing.com has appointed Vivek Jain as chief product and technology officer to focus on strengthening the product and engineering aspects of the business to help steer Housing.com towards its goal of becoming a full-service transaction player.
Housing.com CEO Jason Kothari said, “Our goal is to become the most trusted and the leading end-to-end real estate transaction platform in the country, and robust product and technology innovation will be important for us to achieve that. Vivek comes with best-in-class product and technology leadership experience, global exposure and an entrepreneurial mind-set, which is a unique mix, and one that blends seamlessly with the thinking and culture at Housing.com. I believe Vivek’s addition to our senior team will greatly benefit us in realizing our vision for the Company.”
Jain is an industry veteran with over 14 years of experience in the technology and digital domains in India and the US. In his last role at Amazon, he was the business head for the cloud division where he helped define the value proposition, differentiation strategy, pricing and feature roadmap to create a sustainable competitive advantage for the company.
“As technology continues to play an increasingly important role in our day-to-day lives, Housing.com has managed to bring the benefits of technology to the real-estate segment through path-breaking product innovations. As the company gears-up for the next phase of growth and transformation, product and engineering will define the contours of success, and with an immensely talented team, I believe Housing.com is well-poised to fulfil the potential.” added Jain.
He started his career as an early member of Texas-based start-up Ashley Laurent and later joined Motorola Mobility, a division of Google. While in the US, Jain was associated with the US Department of Commerce where he reviewed business plans at Broadband Technology Opportunities Program (BTOP) to help assist President Obama and the Federal Government deliver on the promise of economic recovery (ARRA) through the $7.2 Billion Recovery Act’s BTOP & Broadband Initiatives.
e-commerce
Amazon revives ‘Aur Dikhao’ with new integrated campaign
Targets everyday shopping with IPL, regional and digital-first strategy.
MUMBAI: If India loves asking for more, Amazon is more than happy to show it. Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, partnering with WPP to reposition itself as the go-to destination for everyday shopping, where choice, trend and value collide. The integrated campaign, led by WPP OpenDoor along with WPP Creative and WPP Production, is designed to shift perceptions around affordability while reinforcing the platform’s breadth of selection.
At its core is a simple behavioural truth: shoppers rarely stop at the first option. By turning the phrase ‘Aur Dikhao’ into a cultural and commerce cue, Amazon is attempting to tap into the joy of discovery particularly across high-frequency categories such as fashion, beauty, home and kitchen, and wireless accessories.
But this isn’t just a creative refresh, it’s a full-stack media and commerce play.
The campaign is heavily anchored around IPL 2026, where Amazon has secured prominent visibility across both linear and connected TV, including a co-powered sponsorship on CTV. It also integrates into match narratives through a branded segment, ‘Game Changing Moments Aur Dikhao’, ensuring the brand rides on high-attention moments rather than sitting on the sidelines.
Beyond cricket, the strategy stretches into emerging content formats. A ‘ShopTheScene’ approach embeds products within short-form storytelling, turning entertainment into a shoppable experience. Influencer-led content, timed with the IPL season, is expected to further amplify the idea of “option overload” in culturally relevant ways.
Regional depth is another key lever. The campaign has been localised across six languages Hindi, Tamil, Telugu, Kannada, Marathi and Bengali supported by on-ground activations, cinema and out-of-home partnerships in markets such as Maharashtra and Andhra Pradesh. The aim is clear: push relevance beyond metros into Tier 2 and Tier 3 audiences.
For Amazon, the ambition goes beyond awareness. The campaign is structured to create repeated touchpoints across consumer journeys, nudging new and infrequent users to turn to the platform for everyday purchases.
As e-commerce competition intensifies, ‘Aur Dikhao’ signals a strategic shift from being a place people visit occasionally, to one they instinctively return to. Because in the battle for daily habits, sometimes the winning move is simply to show more.
