iWorld
ALTBalaji ropes in 13 brands for new web series ‘Cartel’
Mumbai: OTT platform ALTBalaji has brought on board as many as 13 youth-centric brands for its mega-starrer release “Cartel”. The association draws upon the synergies between the show’s and the brands’ young TG.
The list of partners on the thriller entertainment series includes Reliance (digital media partner), Voyage (accessories partner), USTREAK (Esports platform), Ugaoo (nature partner), Flyrobe (wardrobe partner), Growfitter (fitness partner), Ferns N Petals (gifting partner), Ixigo (travel partner), Bollywoo (fashion merchandise partner), Josh (short format app executing #CartelChallenge), Dunzo (food delivery partner), Mission Green Mumbai (NGO partner), and Invisible Lounge (hospitality partner).
“Cartel is a tentpole property for us with a stellar star cast and storyline. The team went all out to promote this show and reach the intended audience via successful partnerships,” said ALTBalaji, SVP – revenue and marketing, Divya Dixit. “All of these brands have been chosen carefully and are helping us gain maximum momentum. The brand associations purely depend on the show’s content and target audience and how both the brands can benefit from each other’s audience base.”
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
