iWorld
ALTBalaji launched, to create 250+ hrs of original content this year
MUMBAI: Undisputed leaders in the world of television and cinema Balaji Telefilms announced their arrival in the digital world through the launch of mobile platform ALTBalaji today. ALTBalaji has been launched with the vision to create original shows for India & Indians abroad, for consumption on their personal devices at location/time/show of their choice!
The platform will offer 250+ hours of original, exclusive content to its subscribers. This ad free, subscription-based platform will be commercially available with few of these original shows from 16 April.
After conquering the world of television, Balaji Telefilms and Ekta Kapoor are all set to claim her throne on digital entertainment space with the OTT platform ALTBalaji.
The shows on video on demand platform are created by the best talent of Indian entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and many more.
Commenting on the launch, Balaji Telefilms joint managing director Ekta Kapoor said, “Indian entertainment audience is evolving and so are we at Balaji, with ALTBalaji we are officially identifying our audience as individuals and not groups/family. We are entering into their most personal space- mobile phones and this empowers them to really watch what they want, at the time & location of their choice and not what single TV family is habituated to. ALTBalaji’s shows will open new world of home grown differentiated entertainment to the viewers with the best stories and artists.”
Balaji Telefilms group CEO Sameer Nair said, “We are proud to bring ALTBalaji to the Indian viewers, this is an alternate to their regular entertainment options- TV, Bollywood Films and foreign English content. We fit right between these options and with the plummeting digital divide across Indian cities we found a perfect space to showcase our content, digital platform. We tied up with multiple partners to ensure smooth navigation and subscription payment option, creating an unparalleled user experience on the app.”
ALTBalaji CEO Nachiket Pantvaidya said, “The most endearing feature of ALTBalaji is its content, we are launching with the promise to bring fresh and never heard of stories to our viewers. While we are starting with 5 shows, it will be followed by a new show every 15 days for the binge watch lovers. On one hand we offer story of India’s first female in combative role- THE TEST CASE on the other we have most loved TV stars in KARRLE TU BHI MOHABBAT. It is intriguing and fresh story-telling.”
Features of ALTBalaji app
ALTBalaji is fully cloud based, to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers. ALTBalaji’s highlights include:
● A subscription based Video-on-Demand service with original and exclusive premium content at competitive prices to customers
● 5 episodes of every show free for viewing & less than Rs.1/day thereon
● Service across multiple connected devices with seamless cross device user experience
● Parental control allowing kids to watch kids content and giving them no access to other content
Details of shows
· The Test Case- directed by national award winning director Nagesh Kukunoor, the show stars Nimrat Kaur as THE TEST CASE prepping to be the Indian Army’s first woman test case in a combat role. It is an inspirational story about her passion and struggle to prove her worth as a combative soldier. The impressive cast includes Juhi Chawla, Atul Kulkarni and Rahul Dev.
· Boygiri- it is fun, pure, unadulterated, slaphappy comic story of boys next door. Boygiri is an authentic take on “men will be boys” and the overarching awkwardness of being boys.
· Romil and Jugal- this is ALTBalaji’s fresh take on Shakespeare’s famous tale of Romeo and Juliet but with a twist. An emotional love story of two boys- Romil and Jugal who hails from different family and cultural backgrounds.
· Karrle Tu Bhi Mohabbat- Starring the famous duo Sakshi Tanwar and Ram Kapoor, this is a story of two opposite people who cross each other’s paths suddenly and how it has an everlasting impact on their lives.
· Bewaffa Sii Wafaa- a matured, complicated love story of two married people, married to other people. This emotionally charged story opens multiple layers off a relations between married couples and explores what happens when one of them finds loves outside marriage.
· Dev DD- Imagine Devdas with a bottle of vodka, now replace Devdas with Devika Dharmendra Dwivedi! This is a twisted tale of Devika (Dev DD) who is not a ‘so called good girl’ and loves everything that is complicated in life.
ALTBalaji’s 250+ hours of original and exclusive content offers a wide range of genres, the package has something for every viewer. Shows in regional language are also in pipeline for the platform, Maya Thirrai- a Tamil thriller drama will soon be available to viewers. ALTBalaji will offer extensive range of shows in various languages and genres to all age group and regions, both in India and abroad.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
