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ALTBalaji integrates JioMoney as a payments platform
MUMBAI: ALTBalaji, a digital platform for original content subscription service, has integrated with JioMoney, the mobile wallet from Reliance Payment Solutions Limited.
The integration will enable easy and hassle-free subscription payments for ALTBalaji’s customers. With over 250 hours of original content, ALTBalaji has become a popular service.
ALTBalaji was launched on 16 April 2017 with five original shows, and adds new shows every fortnight for its viewers to binge-watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.
JioMoney is the PPI wallet offered by Reliance to carry out instant cashless transactions. Jio Money offers a safe and secure platform for making digital transactions at both physical and online stores. JioMoney has been consistently enhancing the digital transaction ecosystem in the country. JioMoney users can do mobile and DTH recharges, make everyday payments at physical stores, send/receive money, pay insurance premiums, manage finances, get great deals, and much more. Simultaneously JioMoney Merchants can also leverage the digital ecosystem to bring greater choice and benefits to their customers.
Commenting on the partnership, Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Ltd said, “ALTBalaji is the #1 repository of original and exclusive Indian content in the OTT space today. Our integration enables us to synergistically target quality content to JioMoney consumers while allowing an easy and quick means to pay and subscribe via JioMoney”.
ALTBalaji launched with shows like DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa sii Wafaa, Romil & Jugal and have added The Test Case starring Nimrat Kaur and Maya Thirrai – the first Tamil original digital series to the portfolio.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
