Alt Balaji ropes in Manav Sethi as CMO

MUMBAI: As Balaji Telefilms’ Alt Digital gears up for its launch in 2017, it has roped in marketing veteran Manav Sethi as its chief marketing officer. Sethi will oversee the company’s entire communications strategy in India and will also look after its international expansion.

Balaji Telefilms group CEO Sameer Nair said, “Manav is ideally suited to support the vision we’re working towards at ALT Balaji. We are looking forward to harnessing his experience and expertise as we launch, grow and expand our footing. Manav’s role will cover a wide array of activities including Marketing and Communications, and we look forward to his leadership in shaping our journey.”

With over 15 years of experience nationally and globally in marketing, product, sales, strategic alliances in digital businesses, Sethi brings with him an innate understanding of the market. His expansive experience includes holding key positions at Getit Infoservices and Reliance Big Entertainment.

“We are delighted to add such an experienced resource to the ALT Balaji family. Manav not only comes with a vast experience in the field but also will add a new layer and dynamism to the team, we think. I’m sure he will only complement to our venture of creating a solid and valuable brand”, added Alt Balaji CEO Nachiket Pantvaidya.

In his last role at Getit he launched multiple businesses and brands in India and Malaysia across Yellowpages, Horizontal Marketplace and verticals like Grocery and Furniture, Mobile Wallet and Merchant Lending platform. At Reliance Big Entertainment, he launched India’s then largest local search business BigMaps and managed corporate strategy across the group that launched businesses across FM Radio, Music, Motion Pictures, Movie rental & download, online gaming and a JV with Dreamworks Animation SKG.

Sethi asserted, “It’s an exciting time in the digital space and to be a part of a company since its launch always adds to the excitement. I’m looking forward to playing a part in this journey towards making Alt Balaji one of India’s leading brands”