iWorld
Alt Balaji: Ekta Kapoor casts Rajkummar Rao in Bose biopic
MUMBAI: After bringing to life the story of Silk Smitha in The Dirty Picture on the big screen, Ekta Kapoor is now bringing Subhash Chandra Bose’s life to the digital world, with an all new dimension to the storytelling. The subscription based video-on-demand platform Alt Balaji has announced the launch of a new digital series which essays the life of Netaji Subhash Chandra Bose. Rajkummar Rao will be seen enacting the role of Bose. The digital show promises to showcase the untold story of his life, – a biopic like never seen before.
“The unknown side of events, happenings and personalities has always intrigued me, I am drawn to these mysteries! Bose is such a strong character from our history and yet there is so much about him that we don’t know, and that hasn’t been told on any medium before. The unbounded mystery around him is so fascinating and that was my trigger to tell this side of his story on the digital platform. It is edgy, fast paced and it’s everything that you don’t expect it to be!” said Kapoor.
Rao is spending a majority of his time researching/prepping for the once in a lifetime kind of role.
Rao added, “I’m extremely excited to explore the unheard journey of Netaji on screen. It’s a great opportunity for me as an actor. I was totally blown away hearing his life story. He is one of the most mysterious and fascinating persons of our history and of course, we all know about his true love for the country and with Ekta and Synergy backing it I don’t have any doubts that our audience will get to witness something never seen before on Indian screen.”
Kapoor is all set to step into the web world with her new digital foray set to launch in early 2017. The app showcases exclusive, original, and never-seen before digital shows.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
