iWorld
ALT-Balaji a ray of hope in a productionless Covid quarter for Balaji Telefilms
BENGALURU: The most successful television content and film production house in India, the Shobha Kapoor and Ektaa Kapoor led Balaji Telefilms Limited (Balaji) reported a standalone loss of Rs 1.40 crore on a standalone operating revenue of Rs 21.17 crore for the quarter ended 30 June 2020 (Q1 2021, quarter or period under review). Balaji reported a consolidated loss of Rs 27.9 crore for the period under review per an investor presentation. For the corresponding year ago quarter (Q1 2020), Balaji had reported consolidated loss of Rs 42.2 crore on consolidated operating revenue of Rs 90.5 crore. Balaji had reported standalone profit of Rs 10.43 crore in Q1 2020 on a standalone revenue of Rs 116.07 crore. Consolidated EBIDTA for Q1 2021 was a loss of Rs 26.30 crore as compared to a loss of Rs 32.33 crore for Q1 2020.
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Hit by a halt in all production during most of Q1 2021, Balaji has reported consolidated operating revenue of Rs 35.1 crore. A big chunk of the operating revenue – Rs 14.9 crore, came in from Balaji Telefilms OTT platform ALT-Balaji. The company says in a press release that ALT-Balaji subscription revenue increased to Rs 12.9 crore in Q1 2021, while for Q1 2020, ALT Balaji’s reported subscription revenue of Rs 6.7 crore.
Segment revenue
Commissioned programmes
Revenue from Balaji’s commissioned programmes during the quarter under review was less than one-twentieth of the revenue for the corresponding year ago quarter. Balaji reported operating revenue for its Commissioned programmes segment at Rs 4.10 crore for Q1 2021 which was 95.6 percent lower than the Rs 93.17 crore in Q1 2020. The segment reported an operating loss of Rs 6.33 crore in Q1 2021 as compared to an operating profit of Rs 9.67 crore in Q1 2020.
Films segment
Revenue from Balaji’s Films segment was 17.49 crore in Q1 2021 as compared to Rs 1.67 crore in Q1 2020. The segment had an operating profit of Rs 5.27 crore as compared to a small loss of Rs 0.10 crore in Q1 2020.
Digital segment (ALT-Balaji)
Revenue from Balaji’s Digital segment (OTT segment – ALT-Balaji) in Q1 2021 increased 20.9 percent to Rs 14.90 crore as compared to Rs 12.33 crore in Q1 2020. The segment had a lower operating loss of Rs 25.79 crore in Q1 2021 as compared to an operating loss of Rs 36.83 crore in the corresponding year ago quarter.
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Let us look at the other numbers reported by Balaji
Consolidated total income for Q1 2021 at Rs 40.79 crore was 56 percent lower y-o-y as compared to Rs 92.75 crore. Consolidated total expenses for Q1 2021 fell 48.2 percent y-o-y to Rs 69.57 crore from Rs 134.30 crore.
Consolidated cost of production declined 69 percent in Q1 2021 to Rs 26.53 crore as compared to Rs 85.69 crore in Q1 2020. Consolidated marketing and distribution expenses in Q1 2021 declined 47.6 percent to Rs 6.07 crore from Rs 11.57 crore in the corresponding quarter of the previous year. Consolidated employee benefits expense in Q1 2021 declined 53.9 percent to Rs 5.52 crore from Rs 11.08 crore in Q1 2020. Consolidated other expenses in Q1 2020 reduced 32.9 percent to Rs 13.20 crore from Rs 19.68 crore in Q1 2020.
Company speak
Balaji Telefilms Limited managing director Shobha Kapoor said through a press release, “The quarter has been particularly challenging as all content production activity came to a stop. However, our digital businesses have performed well and we are well positioned to grow that business. We remain confident that our TV business will return to more normal levels of content production as our teams have adapted to shooting under the new rules following all health and safety requirements, we now have 6 shows on air and a couple more in the pipeline. We have initiated several cost optimisation programs during the quarter and should continue to see the benefits of these programs as content production volumes return.”
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
