GECs
Alpha, Etc Punjabi’s ‘Nachchi Saade Naal’ ground event
MUMBAI: Zee’s Punjabi channels Etc Punjabi and Alpha Punjabi will organise a musical event Nachchi Saade Naal.
The event takes place on 30 October at Dussehra Grounds in Mohali Chandigarh from 6:30 pm. The latest sensations in Punjabi music will perform together on one stage. These include Jazzy B, Sukhshinder Shinda, Harmandeep Kaur, and Yudhveer Manak along with comedians Dipti Raja and Goga Dhariwala.
A contest is being run to coincide with the event. Jazzy B is on a lookout for a new and fresh face to be featured in his next video album. The search is being done through the Kaun Nach Di contest, which has been run for around last 15 days on both the channels.
Several hundreds of girls sent in their entry forms. After pre-final screening done by the elite panel of Judges the semi finalists get to perform on stage with Jazzy B at the event and the final winner will be chosen by the star based on her performance.
Etc Punjabi president and Alpha Punjabi business head Rabindra Narayan said, “These artists are very popular across all age groups in Punjab and it is due to their contribution that Punjabi music got mass appeal among mainstream audiences. This is proven by the popularity which Punjabi music enjoys today both nationally and internationally.”
Etc Punjabi programming VP Rajiee M Shinde added, “The audience will be dazzled with 20,000 watts of music and dazzling firework display. The venue of the show will don a completely new look as it would be bedecked with computer controlled lighting..”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
